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Escada

Santorini Sunrise

Since 1993, the house of Escada has been delighting women around the world by crafting ephemeral fragrances designed exclusively for the summer season. Positioning itself as a trendsetter, Escada thus celebrates the arrival of sunny days and offers a foretaste of vacation. To mark the 30th anniversary of this tradition, in 2023 Escada chose to deliver to women a new concentrate of joie de vivre, straight from the Mediterranean: Santorini Sunrise.

Brand
Escada
Launch year
2023
Perfumers
Gender
Women
Olfactory family
Citrus
Concentration
Eau de Toilette
Santorini Sunrise

Where to buy

Santorini Sunrise by Escada: welcome to the Cyclades!

As its name immediately suggests, Santorini Sunrise by Escada takes us to Greece, and more precisely to the island of Santorini. Resembling a Greek paradise, this juice transports us to the Cyclades archipelago, to the largest and most populated of the four volcanic islands in this highly touristic place. Santorini Sunrise by Escada draws inspiration from the sun and sea spray. It evokes the white villages perched atop the cliffs and crowned with blue domes. Its very breath is enough to conjure the breathtaking views of this enchanting place. Santorini Sunrise by Escada is a romantic getaway on this island shaped by volcanic eruptions. Because Santorini is a place that attracts many visitors, it is also there that Escada chose to set down its bags!

Santorini, as a source of inspiration for the Escada bottle

Naturally, the Greek inspiration behind Santorini Sunrise already resurfaces on its bottle. It preserves the usual shape of Escada's summer editions. Its oval silhouette resembles a stylized heart. It is topped with a shimmering cylindrical cap. In terms of color, Santorini Sunrise by Escada relies on a blue and white gradient, evoking not only maritime freshness but also the typical villages of Santorini. Pink flowers also decorate this bottle, recalling the bougainvillea so present on the island. Finally, of course, it is precisely these typical cliffside villages that also adorn its cardboard box. The sun is omnipresent and the change of scenery is instant!

The freshly sun-drenched scent of Santorini Sunrise by Escada

Santorini Sunrise by Escada opens with a particularly refreshing sensation. Indeed, it releases a very powerful burst of citrus, coming from mandarin sorbet and bergamot. After all, what better treat to enjoy in summer than a fruity ice, as if straight from a Mediterranean orchard? Then, the heart of Santorini Sunrise by Escada becomes more floral, while preserving a very sun-kissed aspect. It relies mainly on the opulence and generosity of jasmine petals. Little by little, the atmosphere warms up. Santorini Sunrise by Escada becomes a more incandescent fragrance. In a final burst of intensity, it ends with delicious grains of pink pepper.

So, what are you waiting for to treat yourself to this sun-drenched getaway? If you have not yet decided on your next vacation destination, Escada has done it for you!

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers
    • notes terreuses

Olfastory’s review

In perfumery, it is essential to keep reinventing oneself and to find new sources of inspiration. And what could be more evocative than sun, festivity and vacation? It is precisely on these elements that the feminine fragrances of the house of Escada are built each year. In 2023, the house set its sights on a new leisure destination. This time, the scene unfolds in Greece, in the heart of the Cyclades. Here is our review of Escada's summer fragrance for women, Santorini Sunrise.

Read the review

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The advertising

Two ESCADA girls in Santorini

A fully digital campaign with two faces of the campaign, the white alleyways of Santorini, immersive content and a platform accessible via QR code.

The campaign is fully digital and presented as a first for the brand. It features two “ESCADA girls” who share their impressions of Santorini through their own perspective, during a vacation. The setup combines immersive content with a social media contest.

The island's white architecture and its narrow streets inspire both the design of the physical points of sale and an immersive digital platform, accessible via QR code. The narrative angle makes the “ESCADA girl” the one who brings her vivid color and joyful spirit to the immaculate alleyways, under the Mediterranean light.