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Escada

Santorini Sunrise

Santorini Sunrise is the limited-edition eau de toilette that Escada launched in spring 2023, inspired by the island of Santorini. Mylène Alran and Benoist Lapouza combine a mandarin and bergamot sorbet, jasmine petals and pink pepper over an earthy base. Its bottle evokes the deep waves of the ocean, contrasted with bougainvillea flowers.

Brand
Escada
Launch year
2023
Perfumers
Gender
Women
Olfactory family
Citrus
Concentration
Eau de Toilette
EAN
3616303456306 (50 ml) · 3616303456313 (100 ml)

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Santorini Sunrise

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A spring 2023 limited edition

Escada announced Santorini Sunrise in January 2023 for spring, as a limited edition; Isabella Muse reports it available for a limited time, alongside a rollerball version. The house presents it as an eau de toilette inspired by Santorini.

Mylène Alran and Benoist Lapouza signed the composition, according to the house. The campaign, fully digital, has the island told by two young women on vacation.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Two ESCADA girls in Santorini

A fully digital campaign with two faces of the campaign, the white alleyways of Santorini, immersive content and a platform accessible via QR code.

The campaign is fully digital and presented as a first for the brand. It features two “ESCADA girls” who share their impressions of Santorini through their own perspective, during a vacation. The setup combines immersive content with a social media contest.

The island's white architecture and its narrow streets inspire both the design of the physical points of sale and an immersive digital platform, accessible via QR code. The narrative angle makes the “ESCADA girl” the one who brings her vivid color and joyful spirit to the immaculate alleyways, under the Mediterranean light.

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Also composed by Benoist Lapouza

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