Escada

The birth of the Escada brand

Escada is a fashion house founded in 1976 by designer Margaretha Ley and her husband Wolfgang Ley, a German businessman. The two chose to name their brand after a horse they had bet on during their honeymoon. This is how they launched a label offering high-quality fabrics and pieces worthy of Haute Couture but at an affordable price. Escada quickly became synonymous with creativity, comfort and harmony. Likewise, Escada always made a point of offering its customers new creations with each season. This taste for fashion came naturally to Margaretha Ley, a former Swedish model who had trained in dressmaking. With a keen sense of style, she offered a whole range of highly elegant clothing, never shying away from contrasts, bright colors and the combination of multiple patterns. Escada was thus perceived as a label synonymous with joie de vivre. In this sense, it fit perfectly with the extroverted spirit typical of the 1980s. The very first Escada fragrance, however, arrived 20 years later, in 1990. It bore the name of the house and came in a very feminine and sensual heart-shaped bottle. Nevertheless, the Escada revolution came in 1993, when the house created its first seasonal fragrance named Chiffon Sorbet. This was the first in a long series dedicated specifically to summer. It appeared in limited edition and was released in spring. Escada had just invented a new concept that would never leave it…

The image of Escada today

More than ever, Escada is now perceived as a glamorous yet relaxed label. It has managed to preserve its sensual and elegant femininity of old while adding a touch of lightness. This has only been reinforced by the creation of the Escada seasonal fragrances. Escada thus offers all styles of clothing, dressing women for every occasion, whether simply to go to work, to relax through various leisure activities, or to enhance the grandest occasions. Escada nonetheless remains a luxury label. It has simply added a breath of freshness and modernity to a world that is often too compartmentalized. While Escada has a classic range of fragrances including the essentials Magnetisme, Especially and Joyful, it is above all Escada's limited-edition summer fragrances that make up the strength of their perfumery. They are always highly anticipated by consumers and sell by the thousands as soon as they blossom in spring.