Play Intense was launched by Givenchy in September 2008, alongside Play, with Justin Timberlake as its face. Composed by Lucas Sieuzac and Émilie Coppermann around Caribbean amyris wood, this fuller-bodied eau de toilette adds tonka bean and labdanum to coffee flower, pink pepper, vetiver, and patchouli.
A bottle designed by Serge Mansau in the image of digital music players, bearing the play symbol; eau de toilette in 50 and 100 ml.
The bottle for Play and Play Intense was designed by Serge Mansau, who took his inspiration from the digital music players of the time. It bears the play symbol, the triangle the house presents as a universal code, evoking energy, movement, and rhythm.
Play Intense is sold as an eau de toilette in 50 and 100 ml, accompanied by grooming products for the body.