Chloé
Nomade
Nomade, a new olfactory adventure by Chloé Chloé is above all a couture house celebrated worldwide for its elegant creations, always sophisticated and particularly romantic.
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Nevertheless, beyond its clothing, the house is also one of the emblematic figures of modern perfumery. It has been exactly 10 years since Chloé embarked on this adventure, creating a first fragrance bearing its name, in 2008. To celebrate this anniversary properly, Chloé therefore naturally decided to create a new fragrance. Its latest perfume is called Nomade and will appear starting in February 2018.
Nomade, the Chloé perfume of a free woman
First, it should be noted that this creation marks a turning point in the world of Chloé. Indeed, until now, the house always embodied the image of a fragile and sparkling young woman, a touch shy and rather introverted. With discretion, its fragrances materialized most of the time through a fresh, floral breath, giving off a springtime feel, always elegant and discreet. This time, the Nomade woman is much more daring. She breaks with Chloé's standards and brings a true breath of freedom to the perfumery world. With her, everything is about self-transcendence and adventure. Nomade intends to encourage pushing one's own limits. This fragrance is meant for all those who are fearless and eager for new sensations.
A poetic Nomade bottle with a floral freshness in the image of Chloé
More concretely, this translates into a perfume with a floral and chypre scent. Nomade was developed by perfumer Quentin Bisch. It opens with a syrupy, fruity scent of Mirabelle plum. Then, freesia takes over. This white flower releases a scent close to that of jasmine, both airy and slightly peppery. Finally, Nomade gains depth and ends with a breath of oakmoss, more woody and slightly earthy. It is presented in a rounded bottle. Its transparent glass reveals a peach color, evocative of a woman's skin. A pretty fabric knot is elegantly tied at the neck. The whole is topped with a gilded cap, a mark of refinement. The shape of this bottle is directly inspired by the house's Drew shoulder bag.
Ariane Labed as the new emblematic face of Chloé
All that was missing was a face to embody this new perfume. It is now done! Chloé has already announced its collaboration with French actress Ariane Labed. Open and curious by nature, it must be admitted that she fits the image of this fragrance perfectly. Moreover, Simona Cattaneo, marketing director of Coty Luxury, does not hide her pleasure in collaborating with her: With this perfume, we are exploring new territory and presenting a new facet of the personality of the Chloé woman. Spontaneity, openness to the world and freedom are the values that guide her, and Ariane is the perfect embodiment of this new Chloé woman. We are extremely proud that she is our new ambassador.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Chloé unveils an ad for its Nomade perfume
Chloé is a creative brand characterized by exceptional femininity, extraordinary charm and unrivaled spontaneity. Thus, when it decided to return to perfumery, in 2008, it based its communication precisely on these three pillars. Yet, the Chloé woman seems to be gradually emancipating herself. She is now becoming a full-fledged adventurer and takes us with her on a journey to the other side of the world. For this, she is accompanied by a new perfume: Nomade. Let us see what the advertising campaign is like for this fragrance expressing all of feminine freedom.
Chloé Nomade, a perfume with oriental roots
Nomade by Chloé is a perfume that draws its roots from the other side of the planet, and more precisely from the heart of Rajasthan. The house chose this location for its exoticism and authenticity. However, the advertisement for Nomade could have been filmed in a completely different place. Home is here, states the face of the campaign for Nomade in this advertisement. Here, in this light, in every encounter [...] Letting myself go, losing myself. It is the present moment. In continuous motion. As long as I know I am moving forward, that I am living each moment, I feel at home. The image conveyed by the house is that of a woman in perfect harmony with herself, turned toward others and eager to discover and explore the world.
Ariane Labed, new face of Chloé
To embody this role, Chloé decided to change its face of the campaign. Until then, Chloé had collaborated with the charming Clémence Poésy. It has now turned to French actress Ariane Labed. The lovely brunette displays a serene and perfectly genuine gaze. Her sensuality is undeniable and combines with an utterly irresistible authenticity. In this advertisement, Ariane Labed embodies, in a way, her own role. Born to French parents in Athens, and having then lived in Germany and London, she reveals herself to be a true woman of the world. Nomade at heart, she appears here as the perfect image of this new fragrance.
Nomade, an olfactory invitation to travel
As will be understood, Nomade by Chloé is a true journey. Yes, but does one know how this translates olfactively? In reality, Chloé has bet on a perfume built entirely on contrasts. Nomade is natural yet refined, authentic and modern, powerful and delicate. It carries within it an unchanging freedom and elegance. Its sun-kissed sillage first takes flight on an elegant bouquet of freesia. Then, Nomade grows more gourmand on contact with mirabelle plum. It finally draws all its depth and character from a sillage of oakmoss. As for the bottle, it unmistakably breaks with Chloé's tradition. It has transformed the cubic shape of its predecessors into more rounded, generous curves. The transparency of its glass reveals a pinkish beige juice, elegantly matched with a fabric cord fastened at its neck.