Chloé

Chloé, a brand founded by Gaby Aghion

Chloé is a French fashion house that was created in 1952 by Gaby Aghion. However, it did not appear as a conventional fashion brand and marked its boldness from the outset. Indeed, Chloé arrived on the market by offering a line of high-quality clothing that it decided to call luxury ready-to-wear. This broke radically with the Haute Couture houses of the time. Thus, Chloé offered its customers clothes available immediately, already made and requiring only slight alterations. The whole was nevertheless conceived with extreme quality and displayed an impeccable drape. In reality, Chloé embodies the beginnings of our modern ready-to-wear market. Won over by this innovative idea, other designers were quick to follow the movement. As for the name Chloé, it was not the name of the brand's creator, but is in fact the name of one of her friends. Indeed, Gaby Aghion did not like her own name and found that her friend was the perfect embodiment of what she wanted for her brand: an absolute femininity endowed with a bold, youthful spirit. In the 1970s, Chloé became an iconic brand, adored by many stars such as Jackie Kennedy, Brigitte Bardot, Grace Kelly and Maria Callas. After years of collaboration with Karl Lagerfeld, then a loss of momentum in the 1980s, the arrival of designer Stella McCartney gave the house a new lease on life. Chloé moved toward more femininity, romanticism and impertinence. In 2001, Phoebe Philo in turn brought her personal touch, attracting new customers such as Natalie Portman and Kirsten Dunst.

Chloé's ultra-feminine perfumes

On the perfume side, Chloé's very first fragrance came into being in 1975. It was a floral perfume based on tuberose and orange blossom, particularly soft and fairly classic. It was created in collaboration with Karl Lagerfeld and was housed in a spherical bottle adorned with a sculpted lily. Moreover, it was awarded for its design. It remained for a very long time the only perfume offered by Chloé. However, Chloé decided to return to the forefront of perfumery in 1992 by creating Narcisse, a new floral concentrate. In 1996, Innocence did not fail to surprise the public with its three globular bottles in frosted white glass. Today, these fragrances are no longer sold. Instead, they have been replaced by a new Chloé range based on rose. This new perfume comes in an Eau de Parfum, an Eau de Toilette or an intense version. Likewise, Love Chloé also seems to be very popular among women. Undoubtedly, Chloé fully intends to once again establish itself as an essential name in perfumery.