Chloé
Chloé
A new breath of life for Chloé perfume Chloé is a company that was created in 1952 by a Parisian woman of Egyptian origin. It is a luxury house that has always been synonymous with a deep femininity. Thus, Chloé has managed to seduce all of Paris with its romanticism, both delicate and impertinent. While its very first fragrance was launched in 1975 in the form of a floral perfume, Chloé then withdrew from perfumery for many years.
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Nevertheless, it decided to return in 2008 with the perfect embodiment of its style in olfactory form. Thus was born the fragrance Chloé Signature.
Chloé's renewal
After years of absence, Chloé needed a strong message to return to the forefront of the perfumery scene. Thus, the house decided to give a new breath of life to its femininity through a perfume soberly named Chloé Signature. The message could not have been clearer: it aimed to restore the Chloé perfumery's reputation. Chloé Signature is a fragrance endowed with an innate sense of chic and asserting a certain creativity with confidence and independence. Its sober and elegant name displays its universality. Nevertheless, it is at the same time very personal and encourages each woman to make its scent her own. Moreover, with this perfume, Chloé pays tribute to femininity in its noblest form. To do this, what better way than to use what is considered the queen of flowers? Chloé Signature thus appears as a concentrate of rose. Nevertheless, it is reinterpreted in a very modern, sensual and airy aspect. Chloé Signature is a fresh perfume, just as suited to the summer season as to the grandest occasions.
The carnal femininity of Chloé Signature
Chloé Signature is the work of perfumers Michel Almairac and Amandine Marie. It is a green and floral perfume symbolizing the charm of a spontaneous femininity characteristic of a young woman. Chloé Signature is a perfume similar to a subtle bouquet of flowers. At first, the romanticism of peony is combined with the exoticism of lychee. Likewise, this opening is further enhanced by the spring tones of freesia. The whole proves to be subtle while being somewhat enticing. Then, Chloé Signature gradually becomes richer and more sensual. Its heart lets the velvety tenderness of rose burst forth. This is relayed by the heady essences of magnolia and lily of the valley before reaching a vibrant and deeper base. Furthermore, this base is full of amber and cedarwood. It helps to assert all the determination of the Chloé woman. The whole is contained in a bottle halfway between classicism and modernity. It was designed by the designer Patrick Veillet. It is a square glass block whose pattern is inspired by the sleeve of a famous Chloé blouse. Thus, its glass forms a slight delicate pleat. Chloé Signature is then topped with an oval cap that softens the rigorous lines of this bottle. The whole is designed in pinkish beige tones matched with its ribbon tied by hand at its neck.
Olfactory pyramid
What the community says
The community finds it similar to…
- First Eau de Toilette — Van Cleef & Arpels1 vote
- Chloé L'Eau de Parfum Intense — Chloé1 vote
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The advertising
Chloé Signature is an elegant fragrance that was launched in 2008. While Chloé Signature reaffirms the values of the Chloé house, it also once again puts rose in the spotlight. The house's favorite flower, rose is found in each of its compositions. Chloé is a house that frees itself from the constraints of life and asserts the beauty of women. With Chloé Signature, the house signs a floral and powdery composition intended for women with natural chic and refined beauty.
Dree Hemingway embodies the femininity of Chloé perfume
After having posed for the brands Valentino, Jean-Paul Gaultier or Lanvin, Dree Hemingway is now the face of Chloé Signature. While Ernest Hemingway's granddaughter has several strings to her bow, it must be said that she excels in modeling. A renowned actress and internationally acclaimed model, Dree Hemingway thus succeeds Anja Rubik, Suvi Koponen, Clémence Poésy and Chloë Sevigny, the house's previous faces of the campaign. Dree Hemingway was nevertheless destined for a career as a ballerina. Her first show in 2009 for Givenchy propelled her to the forefront of the fashion world. Since then, she has followed one show after another for the greatest names. She is also the face of the campaign for Paco Rabanne's perfume, Lady Million.
The advertisement for Chloé's Chloé Signature perfume
Regarding her new role, Dree Hemingway states that she is very honored to be Chloé's new face of the campaign, that it is a house that has been part of her life for a long time and that it evokes a great deal for her, and that she is looking forward to continuing her adventure with Chloé in the world of perfume. The Chloé woman is a free woman, with natural beauty, a beauty as important on the inside as on the outside, and Dree Hemingway wonderfully reflects the values of the Chloé house. Clare Waight Keller, Chloé's creative director, shares her thoughts on the new face of the campaign and states that Dree Hemingway embodies the perfection, attitude and feminine spirit of Chloé, and that it is her incredible ability to be elegant, nonchalant and spontaneous all at once that makes her modern and charming. The advertisement directed by Jordan Scott is sensual and delicate. It proves that Dree Hemingway is, without question, the Chloé woman.