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Chloé

Chloé

Chloé, the Eau de Parfum launched in 2008, marked the house’s return to perfumery with its first pillar fragrance in more than ten years. Michel Almairac and Amandine Marie of Robertet composed it for Coty as an amber floral built around rose, opening on a powdery bouquet of peony, lychee and freesia. Several critics found it banal; the public made it a success and the start of a line.

Brand
Chloé
Launch year
2008
Perfumers
Gender
Women
Olfactory family
Floral
Secondary family
Oriental
Concentration
Eau de Parfum
EAN
3614229147261 (20 ml) · 0688575201901 (30 ml) · 3607346232347 (50 ml) · 3607346232385 (75 ml) · 3616302038633 (100 ml) · 3616303312428 (refill 150 ml)

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Chloé

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In October 2007, Chloé announced its first pillar fragrance in more than ten years, developed under license with Coty and presented as a classic signature. The Eau de Parfum came out in February 2008, in 30, 50 and 75 ml, with matching body products.

Michel Almairac and Amandine Marie, perfumers at Robertet, composed it. At launch the house presented it as an amber floral opening on a bouquet of powdery flowers: peony, lychee and freesia.

A line of its own

The perfume’s success opened a line: an Eau de Toilette, an Eau de Parfum Intense, L’Eau de Chloé, also signed by Michel Almairac, and for the tenth anniversary, in 2017, the limited-edition Absolu de Parfum.

Today the house presents it as a luminous rose, in the image of a free-spirited, elegant and resolutely feminine Chloé woman.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

The critics were harsh: Robin of Now Smell This found it average at best, Chandler Burr of The New York Times likened it to fabric softener, and Victoria of Bois de Jasmin smelled a lychee rose both sharp and cloying.

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What the community says

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The advertising

Haley Bennett for the tenth anniversary

In 2017, for the perfume’s tenth anniversary, actress Haley Bennett became the face of the Eau de Parfum, filmed by Stéphanie Di Giusto.

Before her, Chloë Sevigny, Clémence Poésy, Anja Rubik and Dree Hemingway lent their faces to the Eau de Parfum. In 2017, for its tenth anniversary, Chloé and Coty chose American actress Haley Bennett, known for The Girl on the Train.

The film, directed by Stéphanie Di Giusto for the TBWA Paris agency, shows a woman letting herself be carried by the wind, to the music of Gimme All Your Love by Alabama Shakes. Lachlan Bailey shot the still image: a black-and-white portrait, bare-faced, hair in the wind.

More perfumes from Chloé

All Chloé perfumes

Also composed by Michel Almairac

All creations by Michel Almairac

Also composed by Amandine Marie

All creations by Amandine Marie

Similar perfumes

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