Nomade Jasmin Naturel

It is precisely for this reason that the fashion house Chloé is now committed to an eco-responsible approach. It holds B-Corp certification, and it is also for this reason that Chloé's fragrances are currently undergoing a full transformation. Their formulas are being reworked with ingredients exclusively of natural origin. This is how Nomade Eau de Parfum Naturelle came to be.

Chloé's eco-responsible approach

More than ever, Chloé is committed to a natural approach that respects the planet. This is why the house first decided to release the natural version of its signature creation, Chloé. Then, following this same philosophy, Chloé chose to rewrite its 2018 feminine chypre fragrance: Nomade. This heavy task was entrusted to perfumer Caroline Dumur. As she points out, choosing only ingredients of natural origin considerably reduces the range of options available to perfumers. Indeed, these are far fewer in number than synthetic materials. Be that as it may, it took more than that to intimidate the talented perfumer!

The sun-kissed breath of Nomade Eau de Parfum Naturelle

Nomade Eau de Parfum Naturelle is a genuine call to escape. It is inspired by the warm sand of the desert and a distant landscape at sunset. At first, bergamot essence gives it a refreshing breath, like a breeze over the dunes. Then, its sensual and captivating warmth resurfaces through Egyptian jasmine. Little by little, Nomade Eau de Parfum Naturelle becomes more gourmand and seductive. Its sweetness comes through in an accord of vanilla, sandalwood and dates.

The recycled bottle of Nomade Eau de Parfum Naturelle

To follow through with this approach, Chloé also chose to transform the bottle of Nomade Eau de Parfum Naturelle. It is now made from recycled materials. This is how 15% of the glass in its bottle and 40% of its cardboard box are produced. FSC certified, the box displays ochre tones, evoking warm sand and the sun at its zenith. A small cord is also attached at the neck, as if to embody the connections formed while traveling.

Naomi Scott, face of the campaign for Nomade Eau de Parfum Naturelle

Finally, in terms of advertising, the house of Chloé chose to set its sights on Naomi Scott. Born of the meeting of several cultures, she is also committed to various causes, notably in favor of women's and children's rights. Free, unyielding and devoted to the cause of others, she embodies, better than anyone, the spirit of Nomade Eau de Parfum Naturelle.