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Balmain

Destin de Balmain

The first prestige fragrance from Balmain Beauty, launched in 2026, Destin de Balmain is an eau de parfum by Quentin Bisch: ripe strawberry lifted with pink pepper, peony with lychee facets, a lily accord, and a base of creamy sandalwood, patchouli and Ambrexolide, in a refillable glass cube with a gold-striated cap.

Brand
Balmain
Launch year
2026
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Fruity
Concentration
Eau de Parfum

Published

Destin de Balmain

Where to buy

Signed by Quentin Bisch and unveiled in February 2026, Destin de Balmain is Balmain Beauty’s first prestige fragrance. The house sees it as a bold floral fruity that translates the energy of the Balmain woman: independent, youthful and unapologetic.

Balmain’s Return to Fragrance

Balmain Beauty has existed since 2022 under a license between the fashion house and The Estée Lauder Companies. Its first collection, Les Éternels de Balmain, a unisex set of eight fragrances, dates from 2024.

The fragrance appears under the creative direction of Antonin Tron, who heads the fashion house founded by Pierre Balmain in 1945. It is sold in Balmain boutiques, online and at a selection of fashion and beauty retailers.

A Chypre for a Labyrinth

To evoke the black and white of Balmain’s emblematic labyrinth, Quentin Bisch makes Destin a chypre, a structure he considers the most sophisticated in perfumery. Out of it he builds a composition in which ripe strawberry plays the lead role.

Living Your Destiny

For the house, Destin de Balmain is destiny held in your hands, a journey of optimism and infinite possibilities for those who choose their own path. Everything connects in the labyrinth, where eyes meet and hands join.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Rachael Martin of Grazia finds it has the relaxed allure of a Parisienne, more modern than a classic fruity; Maryam Lieberman of W Magazine reads it as a bold, playful and electric fragrance.

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The advertising

Live your destiny

Signature “Live your destiny”: three personalities, Chloe (DJ), Jasmine (gamer) and Alexis (harpist), embody the creative spirit of the fragrance.

The Destin de Balmain campaign carries the signature “Live your destiny”. It features three personalities who, according to the house, embody the creative spirit of the fragrance.

Chloe is a DJ with independent confidence, Jasmine a gamer and free spirit who makes her own rules, Alexis a harpist who embodies elegance and strength. Social media content featuring these personalities extends the campaign.

More perfumes from Balmain

All Balmain perfumes

Also composed by Quentin Bisch

All creations by Quentin Bisch

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