L’Eau Rosée

Miu Miu, Miuccia Prada’s brand, introduced L’Eau Rosée in February 2018, for spring. The eau de toilette extends its first two perfumes, Miu Miu, launched in 2015, and L’Eau Bleue, and remains entrusted to Daniela Andrier, who created the other two.

The name does not refer to a rose, Now Smell This points out: it refers to the pink tint of the juice, just as L’Eau Bleue was blue. The house now plays on both meanings of the word, the morning dew and the color pink.

L’Eau Rosée is sold in ten, thirty, fifty and one hundred milliliters. At its launch, the house said it was made to express the spirit of the Miu Miu girl, free and whimsical.

What the house says

The house presents it as a floral chypre that reveals the most playful facet of lily of the valley: fresh as a new day, spontaneous as a pearly lychee dropped into a flute of pink champagne. It sees it as a way to have fun and to flip the rules.

It describes a cool, juicy lychee accord, whose rosy, luminous glints echo the bells of spring, and an airy white musk that lifts the whole, for a spring that turns pink.