Chypre
Miu Miu
At once whimsical, feminine and somewhat impertinent, Miu Miu is a house that speaks particularly to rebellious women today. It should be said that it was created by a woman of character: the iconic Miuccia Prada. Miu Miu is considered the ready-to-wear counterpart of the Prada label. Nevertheless, it now also offers perfumes. Focus on its history, its style and its origins.
Miu Miu perfumes
The launch of Miu Miu
It all began with the founding of the Prada house. Indeed, it was born in 1913, in Italy, at the hands of Mario Prada. Little by little, the house developed, until it achieved worldwide renown. In 1978, it was the founder's granddaughter, Miuccia Prada, who took over the reins of the company. Working passionately on the house's development, she had in mind to make it more accessible and less expensive. Thus, Prada created a range of clothing dedicated to younger and less affluent women. However, quality was not sacrificed, and its products were crafted with fine materials and with the same attention to detail as the house's other collections. These new items were gathered under the name of a new brand: Miu Miu. It was created in 1993. From then on, the project was quickly noticed. As early as 1994, Miu Miu was honored with the American award from the Council Of Fashion Designers and received the Best International Designer Award. The machine was launched. All the most influential magazines in the world talked of nothing but Miu Miu. Moreover, even celebrities did not seem to resist the appeal of this new house!
The eccentric image of Miu Miu
If Miu Miu enjoys such renown today, it is not solely thanks to its more accessible pricing. Indeed, the house also offers a style unlike any other. Freer and more whimsical than its older sister Prada, Miu Miu fits perfectly into the current trend. Miu Miu brings more freshness to the Italian house's collections. It offers a somewhat nomadic chic, at times libertine, a touch sporty but never lacking in refinement. What is more, Miu Miu can boast of having won over the most beautiful women in the world to represent its image. Miu Miu has multiplied its prestigious ambassadors, including Drew Barrymore, Kim Bassinger, Kristen Dust, Vanessa Paradis and Katie Holmes. First established in Milan, Miu Miu now has boutiques all over the world. It is present in cities such as London, Berlin, Paris, Tokyo, Hong Kong and Beverly Hills. The Miu Miu fragrance, for its part, was launched in 2015. Its very sixties bottle did not fail to surprise. Yet its retro look conceals a very contemporary fragrance. This perfectly embodies the image of the Miu Miu house.