Paris - Biarritz

Today, her journey remains fascinating and has inspired many creations. The latest is called Paris-Biarritz. This fragrance has just come to life at the heart of the Chanel workshops and pays tribute to the house's first couture boutique, located right in the center of Biarritz. So, how about joining us to discover this piece of heritage?

Biarritz, an important place in Chanel's history

If Chanel decided to highlight the city of Biarritz in its new fragrance, it is simply because that is where her first fashion boutique was born, just after she opened her hat shop in Paris in 1910. When Gabrielle Chanel arrived in Biarritz, she was already famous and was regarded as a national figure of women's emancipation. She was drawn to Biarritz for its social life, its evenings at the Hôtel du Palais and its proximity to the sea. She saw in this place an exceptional way to let her femininity and her newfound freedom flourish.

The invigorating, spring-like breath of Paris-Biarritz

It is precisely this dynamism, this spirit and this lightness that can be found in the Paris-Biarritz fragrance. Created by Olivier Polge, this scent smells of spring and brings a breeze of liveliness into everyday life. To achieve this, it combines two main ingredients: orange and lily of the valley. Their sparkling scent paints the portrait of a cheerful woman. The whole is presented in Chanel's iconic bottle, soberly decorated with a white label and topped with a cylindrical black cap that contrasts sharply with its transparency.