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Lolita Lempicka

Le Premier Parfum Eau de Parfum

Lolita Lempicka launched her first fragrance in 1997, composed by Annick Menardo: a gourmand oriental centered on licorice. Anise, licorice and violet open onto ivy, amarena cherry and iris, then a base of tonka bean, vanilla, heliotrope and white musk, in a mauve glass apple adorned with ivy.

Launch year
1997
Gender
Women
Olfactory family
Oriental
Concentration
Eau de Parfum

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Le Premier Parfum Eau de Parfum

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Lolita Lempicka launched her first fragrance in 1997; it bears her name, and the house now calls it Le Premier Parfum. Annick Menardo composed it; the designer says she drew on her most distant memories to capture the moment when a child waits to become a woman.

Osmoz describes it as the most fairy-like of fragrances, taking every woman back to the enchanted world of the tales of her childhood. Centered on licorice, it speaks to the sense of taste, and its mauve color is an invitation to the dawn and to fairies.

A gourmand in the wake of Angel

It came out five years after Mugler’s Angel, to which it is often compared. Portia of Perfume Posse calls it Angel’s most successful offspring, calmer, prettier and less strident; Victoria Frolova of Bois de Jasmin credits it with bringing licorice notes to the mainstream.

What became of the apple

The fragrance has had several lives. In 2017, for its twentieth anniversary, the house reinvented it as Mon Premier Parfum, in an apple faceted like a gemstone; it later relaunched Le Parfum, in the historic bottle, with a vegan formula certified by One Voice.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Portia of Perfume Posse revisited it in 2017, for its twentieth anniversary, and found it still fun, easy to wear and beautiful, barely cheapened; she prefers it to Angel, whose most successful offspring it would be.

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The advertising

Elle Fanning by Yoann Lemoine, 2012

In 2012, fourteen-year-old Elle Fanning embodied Le Premier Parfum in a film by Yoann Lemoine for BETC: a forest, a stag, the awakening of desire.

In September 2012, Lolita Lempicka entrusted Le Premier Parfum to Elle Fanning, then fourteen. The agency BETC produced a CinemaScope film of nearly three minutes, directed by Yoann Lemoine, who also wrote the music under the name Woodkid.

In a misty forest inspired by the films of Terrence Malick, a slightly wild young girl experiences the awakening of desire, symbolized by an encounter with a stag. The film ran in cinemas, on television and online; seven years earlier, the previous campaign had also been set in a forest.