Le Premier Parfum Eau de Parfum

Lolita Lempicka (born Josiane Maryse Pidival) created her very first fragrance in 1995 and launched it in 1997 under the name Premier Parfum Lolita Lempicka. The designer asked the celebrated nose Annick Ménardo to create a fairy-tale, childlike fragrance, yet also delicately sensual and romantic, one that would capture in scent the symbolic passage between the innocence of childhood and a woman's desire for seduction.

Le Premier Parfum, or the blend of innocence and seduction

Le Premier Parfum Lolita Lempicka is, as its name indicates, the very first fragrance from the celebrated haute couture designer Lolita Lempicka. Being very close to a creative world rich in color and often dreamlike, this fragrance needed its scent, bottle and story to carry a fantastical tale, one that would ideally carry every young woman along in its sillage.

Indeed, aimed particularly at a young audience, and later at a somewhat older one too, Lolita Lempicka stated that it was in her most distant memories that she drew inspiration to recapture an intense moment when the child awaits becoming a woman. Quite logically, the communication around Le Premier Parfum Lolita Lempicka centered on two different and complementary themes: the naivety and candor of childhood, and the dreamlike, forbidden beauty of first stirrings of desire.

In the first visuals as well as the first advertising spot, the young heroine Charlotte Le Bon appears as a fairy-woman moving through a forest that is both fantastical and full of dangers. Le Premier Parfum de Lolita Lempicka appears like a vial of a love potion in an enchanted setting. Yet innocence is only appearance, and the many allusions to the Garden of Eden and to Temptation are numerous: Your false innocence at the heart of a real tale. Moreover, the visual strongly evokes Botticelli's famous Venus, a symbol of love and fertility.

A gourmand oriental leading the way among sweet fragrances: Le Premier Parfum

Just as the communication around Le Premier Parfum de Lolita Lempicka suggests, the bottle and the fragrance alike are a clever blend of dreamlike poetry and seductive, amorous compositions. Naturally, the apple-shaped bottle recalls the forbidden fruit, and the bite mark etched into the glass makes the reference all the more explicit. Yet the delicate juice takes on rather girly mauve hues, and the engraved golden foliage lends this elegant, original and seductive bottle a delicate adornment.

As for the fragrance, Lolita Lempicka says: to the child I offered flavor, to the woman, the flower. That is how the intoxicating nectar of the licorice flower was born. The powerful, entrancing top notes of anise already make for a striking entrance into this beautiful juice, Le Premier Parfum de Lolita Lempicka. The delicate heart notes of violet, paired with childlike, delicately sweet notes of raspberry, evoke the candor of childhood memories. Yet the sillage moves toward the woman in the making, offering a subtle marriage between the powdery poetry of tonka bean, precious iris and white musks, and the gourmand power of licorice, vanilla and praline. A marriage of flowers and sweet notes, sustained by the strength of vetiver.

Le Premier Parfum de Lolita Lempicka is therefore the fragrance of the young girl awakening into womanhood, the child who loved fruit and sweets, and the woman who blossoms amid beautiful, precious armfuls of white, powdery flowers. From this gourmand oriental blend, one of the first of its kind alongside Angel, Lolita Lempicka made a best seller that remains just as relevant today, ultimately speaking to every woman-child.