Boss Orange

Hugo Boss launched Boss Orange in the summer of 2009. It is the first women’s fragrance from Boss Orange, the house’s relaxed fashion line with a bohemian, romantic spirit. Procter & Gamble, which then held the license for Hugo Boss fragrances, developed it, and Annick Ménardo composed it.

A spontaneous woman

The house intends it for a positive, lively, free-spirited woman who expresses herself in her own way: spontaneity, it says, is the common thread of the fragrance. Its slogan is a simple invitation to wear it with passion.

At launch, Procter & Gamble spoke of a fragrance of sensuality, luminosity, and depth that moves back and forth between its facets. Vanilla, deeply feminine, meets sandalwood and olive tree wood, two woods the brand considers more masculine.

The face of Sienna Miller

Sienna Miller has embodied the fragrance since its launch. The brand describes her as spontaneous and sparkling, quick to own her emotions, an ideal icon for this play of facets. Cliff Watts photographed and filmed her; the film aired on television from July 2009.

Boss Orange today

Coty, which took over the license from Procter & Gamble, still sells Boss Orange as an eau de toilette in 30, 50, and 75 ml. Some perfumeries now list it under the name Boss Woman, with the same pyramid and the same ingredient list.