Le Mâle, Le Parfum: A new release marked by restraint, signed Jean-Paul Gaultier. In 2020, Jean-Paul Gaultier's Le Male collection celebrates the 25th anniversary of its original edition. Presented in a glass bust-shaped bottle, and possessing a uniquely aromatic scent, Le Male achieved outright success as soon as it arrived on the men's perfumery market.
Jean-Paul Gaultier is a particularly atypical designer with a gift for taking us into an unexpected and always highly audacious universe. This, incidentally, earns him his nickname as the enfant terrible of fashion! A specialist in anticonformism, he does not hesitate to defy established codes and subvert trends. Thus, whether in the world of fashion or that of perfumery, he continually delights in surprising his audience. After all, who else but him would present a perfume in a bust-shaped bottle, boldly concealed inside a tin can? So how about taking a closer look at the new packaging of Le Male Le Parfum, the 2020 edition of this star fragrance?
The glass bust, Jean-Paul Gaultier's iconic bottle
While most men's perfume bottles have a fairly standard shape—square, rectangular or cylindrical—Jean-Paul Gaultier imagines an entirely different container. His perfume bottle is far more symbolic. It takes the shape of a male bust. Perfectly sculpted, realistic and almost lifelike, the Le Male Le Parfum bottle depicts the portrait of an athletic man, dressed in a striped sailor shirt. The choice of the sailor was not made at random. He is an absolute symbol of virility, awaited and adored by women in every port around the globe. Here, Jean-Paul Gaultier chooses to preserve this silhouette. After all, it could hardly have been otherwise…
Le Male Le Parfum abandons the classic striped shirt for a more elegant black lacquer
Usually, Jean-Paul Gaultier offers a traditional striped sailor shirt, made up of horizontal white and blue stripes. This time, however, while the striped shirt can still be discerned, it takes on an entirely different shade. Here, for Le Male Le Parfum, it opts for a particularly elegant shimmering black. The striped shirt itself is rendered using two blacks with slightly different finishes. Atop this bust proudly sits a gold-colored spray nozzle. More than ever, Jean-Paul Gaultier's Le Male Le Parfum seems to have donned its finest attire. Might the sailor be trading his ship for a glamorous evening out?
The return of Jean-Paul Gaultier's famous tin can
Finally, as usual, Le Male Le Parfum comes packaged in a tin can-shaped box. Forming a metallic cylinder, it has rounded edges. Here too, its coloring has been transformed. Its traditional gunmetal shade has been abandoned in favor of a shimmering black. Jean-Paul Gaultier's sailor's ship seems to sink into the dark night. A few glimmers nonetheless illuminate the whole. Here and there, gold details appear, for a more luminous, flashy and luxurious effect. More than ever, to celebrate its 25th anniversary, Le Male Le Parfum takes on a particularly chic style!