Paco Rabanne
Rabanne Pure XS
Pure XS by Paco Rabanne, a fragrance where eroticism and excess become one. As Paco Rabanne explains: Excess must be cultivated in order to live intensely, discover, dream or simply live. This is precisely the ambition that fueled the creation of the fragrances Black XS and Black XS pour Elle, in 2005 and 2009.
- Brand
- Paco Rabanne
- Launch year
- 2017
- Gender
- Men
- Olfactory family
- Oriental
- Concentration
- Eau de Toilette
Where to buy
After a colossal success, these were followed, in 2012, by Black XS L'Excès. It seems that it is precisely toward this excess that the house Paco Rabanne decided to turn. The house unveils its brand new juice named Pure XS, a concentrate of heat and eroticism.
The eroticism of Pure XS
With this new fragrance, the house Paco Rabanne clearly intends to turn up the heat a notch! The house seems to want to establish a clear link between the words “Pure XS” and “Pure Excess.” More than ever, Paco Rabanne plays on the similarity between these expressions to create a carnal and erotic atmosphere. After all, the words sex and excess are almost acronyms of each other… Pure XS embodies excess in its purest state. It overheats the skin. Without being oriental, it plays on a hot-cold contrast, raw and decadent. It is sex in its pure state. This composition is then paired with a rather explicit advertisement. A young man with a bare torso enters the scene to the track Carmen. Believing himself to be alone in the privacy of his bathroom, he parades in front of the mirror. Yet numerous female eyes watch him through paintings and tinted mirrors. More and more women crowd together to observe this tempting spectacle. He eventually unbuttons his trousers and finally reaches for his bottle of Pure XS. He sprays it all over his body… Truly all over his body… It is too much for these admiring groupies, who immediately succumb to a collective swoon!
The new look of the fragrance Pure XS by Paco Rabanne
In terms of aesthetics, Pure XS by Paco Rabanne comes in a faceted bottle, transparent at its base and opaque black at its top. The whole is also given a typically masculine blue tint. The name Pure XS, meanwhile, appears on the front in gold lettering. The overall look is both very elegant and unmistakably virile. As for the formula, the full composition of Pure XS has not been disclosed. Ginger is placed at the center of this composition, which says a great deal about the aphrodisiac side of this fragrance. It delivers here a spicy, peppery and even slightly soapy scent. The complexity of this ingredient is softened by the warm character of myrrh. This ancient resin, cultivated in Africa, brings a more humid and sweet flavor here. It leaves in its sillage a taste close to that of licorice or anise. Vanilla also envelops the whole with a syrupy and sensual sensation. Finally, woody notes join the ensemble to underline the virility of this particularly carnal and masculine fragrance.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
What is the use of temptation if not to give in to it? More than ever, Paco Rabanne has played the card of eroticism to make consumers' hearts flutter. This daring creator has just unveiled the name and composition of its new fragrance, Pure XS. Above all a fragrance of charm, it belongs to the family of oriental fragrances and places spices at the center of its composition. In this case, ginger appears as the main ingredient of this fragrance. It delivers a bold flavor while carrying a distinctly aphrodisiac connotation. In this spirit, Paco Rabanne has produced a highly carnal advertisement. Focus on these 46 seconds of pure bliss!
Pure XS and the sexy faces of Paco Rabanne campaigns
The house Paco Rabanne is today a major player in the world of luxury, whether in fashion or in perfumery. It must be said that the designer has surrounded itself with the most beautiful faces to promote the merits of its products! When it comes to men's fragrances, Paco Rabanne continues to make headlines thanks to its models, actors, singers and athletes who serve its image. The circle of Paco Rabanne's ambassadors keeps growing, and prestigious names keep multiplying within it. As such, the handsome rugby player Nick Youngquest, face of the Invictus campaign, embodies a genuine fantasy for many women. The nonchalant and confident blend of Sean O'Pry for 1 Million is simply captivating. And what of the rock 'n' roll spirit and unmatched charisma of the iconic Iggy Pop for Black XS? Once again, for the launch of Pure XS, Paco Rabanne seems to have staked everything on seduction. This time, it is a young model who takes center stage. His dark gaze paired with a dream physique gives him everything needed to make women swoon while embodying an ideal for men to strive toward.
The highly sensual advertisement for Pure XS
The new Pure XS is revealed in a 46-second advertisement. The entire televised spot is set to the musical piece from the opera Carmen, Suite No. 2, better known as Habanera. Accompanied by this world-famous music, the handsome dark-haired man steps into a bathroom and indulges in a most seductive ritual. Behind the paintings or two-way mirrors, women watch him. They are utterly under his spell and jostle one another to get a closer look at his physique. Who knows whether the young man is aware of being watched… That is not the question, and, faced with such an abundance of seduction, this question is quickly pushed into the background. The face of Pure XS then turns toward a mirror. He looks himself over from different angles and finally unbuttons his trousers. From there, he reveals his intimacy and even goes so far as to perfume it with a spritz of Pure XS. It is too much for his admirers. They succumb to hysteria, and we then helplessly witness a general swoon.