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Lacoste

L.12.12 Blanc Eau Fraîche

L.12.12 Blanc Eau Fraîche by Lacoste opens with ginger, grapefruit, and lemon. Apple, lavandin, and juniper berries make up an aromatic and fruity heart, which vetiver and cedar anchor in a woody, fresh base.

Brand
Lacoste
Gender
Men
Concentration
Eau de Toilette
L.12.12 Blanc Eau Fraîche

Where to buy

Feel the energy of Lacoste with the Eau de Toilette L.12.12 Blanc Eau Fraîche. This sparkling fragrance for men unfolds in an invigorating breath where lemon zest blends with the powerful notes of ginger, lavender, and cedar. An explosion of vitality, providing an exhilarating comfort.

Reinvent the rules of the game and free your movements, thanks to the striking lightness of this woody aromatic fougère fragrance.

Its transparent bottle, its small piqué engraving, and its embroidered crocodile recall the iconic L.12.12 polo, invented by René Lacoste. Revolutionizing sportswear style, it redefines the codes that bring together elegance, confidence, and dynamism.

Echoing this free and bold spirit, the Eau Fraîche L.12.12 Blanc allows everyone to reveal their masculinity with talent and singularity, placing style directly on skin, in the relaxed manner of the Lacoste polo.

Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for men – From the polo to the fragrance.

Top notes: Ginger, Grapefruit, LemonHeart notes: Apple, Juniper, LavenderBase notes: Vetiver, Cedar, Ambrofix

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

An urban tennis match

The Lacoste campaign features an urban tennis match in which Lacoste ambassadors replay the codes of the house.

A campaign text reproduced by several retailer pages, in both French and English, describes a liberating urban tennis match in which Lacoste ambassadors reclaim the codes of the house, with no ambassador name given.

A comparable setup is documented for the L.12.12 line in 2021, but for the eaux de parfum rather than the Eau Fraîche: a campaign created by Publicis Luxe and directed by Jonas Lindstroem for Iconoclast, bringing together on an urban court the models Désiré Mia and Maeva Marshall, the dancer Hortense de Gromard, the BMX champion Matthias Dandois, and the dancer Salif Gueye.