A powdery floral released in 2000, Flower by Kenzo gives a scent to a flower that has none. Alberto Morillas builds his poppy with violet and Bulgarian rose, set on a base of vanilla and white musks. Blackcurrant and pink pepper open the composition, while heliotrope pulls the whole toward old-fashioned lipstick. The bottle, a long tilted glass stem, comes from Serge Mansau, based on an idea from the agency Air Paris.
The fragrance Flower by Kenzo was released in 2000 and is still talked about today. It tells the story of the power of a singular flower, between city and countryside: the poppy. In nature, this flower is entirely odorless. Yet, as surprising as it may seem, Kenzo decided to turn it into a fragrance. Created by master perfumer Alberto Morillas, it is a floral, powdery juice, full of emotion and smoothness. Yet beyond its scent, Flower by Kenzo also owes its lasting success to its bottle. Indeed, despite the years, it has not aged in the slightest. So what is its secret and how is it built? A closer look at the bottle.
Flower by Kenzo, a very streamlined bottle
Flower by Kenzo comes in a bottle stripped of anything superfluous, going straight to the essential. This is, in fact, precisely what gives it its modernity. Indeed, here, no unnecessary detail finds a place. The Flower by Kenzo bottle is made entirely of glass, from its base to its cap. It relies on transparency and lets light through, suggesting an infinitely luminous juice. Even the brand name or the fragrance name do not appear on its surface, a rarity worth noting. The only distinctive element? A poppy displayed on the glass. Its stem runs the length of the base and its flower blooms at the level of the cap. Apart from this element, Flower by Kenzo is completely transparent. Undeniably, the poppy is the central element of this fragrance. The message is clear and the scene is set.
Flower by Kenzo, a bottle between city and countryside
Flower by Kenzo is a fragrance described as both urban and rural at once, much like a poppy. Indeed, this flower evokes the countryside and the vast red fields that stretch as far as the eye can see. Yet the poppy also has a way of appearing where least expected, between two paving stones and sometimes even along the edge of a facade. It is precisely this alliance of two worlds that appears on its bottle. Indeed, it stretches skyward like a very contemporary glass building. Yet it bends slightly, like the stem of a flower in the wind. In this sense, it is a perfect combination of two entirely different atmospheres.
Three differently oriented bottles
Finally, one last and not insignificant detail: Flower by Kenzo comes in three different sizes, in 30, 50 or 100 ml spray bottles. (It is also available as a travel spray bottle.) Each of these bottles has a different curve. Indeed, Flower by Kenzo bottles are oriented differently depending on their size. Likewise, the poppy is rendered differently at each stage of its blooming.