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Versace

Eros

Eros is the men’s fragrance Versace launched in 2012, the house’s first for men in five years. Aurélien Guichard strikes an opening of mint, green apple and lemon, and catches it with a sweet base of tonka bean, ambroxan and vanilla. The turquoise bottle bears the house’s Medusa.

Brand
Versace
Launch year
2012
Perfumer
Gender
Men
Olfactory family
Aromatic
Secondary family
Fougère
Concentration
Eau de Toilette
EAN
8011003809202 (50 ml) · 8011003809219 (100 ml)

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Eros

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2012. Versace presented Eros at the Cannes trade show and named the fragrance after the Greek god of love, son of Aphrodite.

Mythology as a signature

Ancient Greece has run through the house since Gianni Versace, who took the Medusa as his emblem. Eros extends that repertoire, from its name to its bottle, and the campaign takes it all the way by dressing its model in a toga.

Aurélien Guichard

Eros is the work of Aurélien Guichard, a Givaudan perfumer born in Grasse, who also created Gucci Pour Homme and For Her L’Eau by Narciso Rodriguez. The house asked for a fresh, woody and slightly oriental juice.

What the fragrance did in its time

Eros opened up an entire family. Eros Pour Femme arrived in 2014, Eros Flame in 2018, with an eau de parfum and a parfum since. The original remains the benchmark against which the others are measured.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

A harsh reception in 2013: Dariush Alavi (Persolaise) sees it as mainstream men’s perfumery at its most formulaic, Kevin (Now Smell This) as a tin-pot hero, Thomas Dunckley (The Candy Perfume Boy) as a din of citrus and vanilla.

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The advertising

Versace Eros 2012 | FragrancesFilm published by Versace on YouTubePlays on YouTube: starting the video means accepting its cookies.

Brian Shimansky by Mert and Marcus

Donatella Versace entrusted the campaign to American model Brian Shimansky, photographed by the duo Mert Alas and Marcus Piggott.

The launch campaign features Brian Shimansky, an American model already seen for Dolce & Gabbana and Moncler, chosen by Donatella Versace. The duo Mert Alas and Marcus Piggott signs the images.

The model wears an open toga with Greek motifs and holds an oversized bottle that hides part of his body. Turquoise saturates the image, to the point that the fashion press read it as a tribute to the Mediterranean more than to a fragrance.

Mert and Marcus have worked in fashion since 1994 and have signed campaigns for Dior, Louis Vuitton and Giorgio Armani. They stayed with Eros: they photographed Brian Shimansky again for Eros Pour Femme, alongside Lara Stone.

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