Versace
Eros Energy
Eros Energy is the eau de parfum Versace launched in 2024, a citrus and woody variation on Eros fronted by Channing Tatum. Blood orange, lime, grapefruit, lemon, mandarin and bergamot in the top, pink pepper, blackcurrant and white amber at the heart, oakmoss, patchouli and musk to finish, in a yellow bottle bearing the Medusa.
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Versace launched Eros Energy in the summer of 2024, as a citrus and woody reinterpretation of Eros, the 2012 men’s eau de toilette signed by Aurélien Guichard. Now Smell This announced it in July, Hypebae reported it available at the end of August, and Escentual dates its UK release to 1 September.
A Mediterranean coast
Eros Energy pays tribute to the Greek god of love, like Eros, and draws on the Mediterranean coastline: Lookfantastic evokes the serenity of the coast and the lull of the waves, Hypebae a Mediterranean inspiration. For V Magazine, the fragrance also summons the classic Italian essence of luxury.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Channing Tatum, the modern Eros
Channing Tatum lends his features to Eros Energy, photographed by Mert and Marcus according to V Magazine.
Channing Tatum is the face of Eros Energy, in his first beauty role for Versace according to Cosmetics Business. “Channing makes the perfect face for Eros,” says Donatella Versace, quoted by Hypebae and Escentual; Hypebae adds that she sees him as the modern Eros.
V Magazine credits the images to the duo Mert and Marcus and describes the actor dressed all in black. In the campaign film, according to Cosmetics Business, he leaps from a cliff to catch an arrow in mid-flight, an idea of Donatella Versace’s.
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