Marc Jacobs
Daisy Violet
Marc Jacobs announces Daisy Violet for 2026, a new take on Daisy, its feminine signature born in 2007. The announcement published in September names three materials: a wild berries accord in the top, a violet flower accord in the heart, cedarwood in the base, classed by the announcement among fruity florals. Neither the concentration, the sizes nor the perfumer’s name has been published to date.
- Brand
- Marc Jacobs
- Launch year
- 2026
- Gender
- Women
- Olfactory family
- Fruity
- Secondary family
- Floral
Where to buy
Daisy Violet appeared as an announcement in September 2026, alongside Daisy Love Violet and Daisy Wild Violet. Marc Jacobs does not yet present it on its website, and French perfumeries do not list it: only the name, the year, three materials and a family, fruity and floral, are circulating.
The Daisy line
Daisy was born in 2007, signed by Alberto Morillas. Its weighted glass block, topped with daisies that seem to bloom from a golden cap, earned it two Fragrance Foundation FiFi Awards in 2008: women’s fragrance of the year and best packaging.
Today the house describes Daisy as opening on wild berries and white violets, with a velvety jasmine and a sandalwood base. The three materials announced for Daisy Violet echo two of these themes, the berries and the violet, with cedarwood in the base.
Marc Jacobs regularly releases Daisy in limited editions of three: Spring, dressed in green and pink, or Glow, in yellow highlighted with neon pink, green and purple. Nothing yet says whether Daisy Violet belongs to such a series or joins the permanent collection.
What is still missing
Marc Jacobs has published no concentration, sizes, perfumer’s name, ingredient list or campaign visual. It is not known when it will reach France; the image on this page comes from the announcement and will give way to the official visual.
Olfactory pyramid
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