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Marc Jacobs

Daisy Love Violet

Marc Jacobs announces Daisy Love Violet for 2026, a new take on Daisy Love, a feminine fragrance launched in 2018. The announcement published in September names three accords: cloudberry in the top, a blackcurrant sorbet in the heart, a praline in the base, classed by the announcement among fruity fragrances. Neither the concentration, the sizes nor the perfumer’s name has been published to date.

Launch year
2026
Gender
Women
Olfactory family
Fruity
Daisy Love Violet

Where to buy

Daisy Love Violet appeared as an announcement in September 2026, alongside Daisy Violet and Daisy Wild Violet. Marc Jacobs does not yet present it on its website, and French perfumeries do not list it: only the name, the year, three accords and a family, fruity, are circulating.

The Daisy Love line

Daisy Love came out in 2018, signed by Alberto Morillas, who had already created the 2007 Daisy. The house presents it as a new facet of its daisy: radiant florals lifted by sparkling gourmand touches, in a bottle topped with an oversized daisy.

Its formula opens on cloudberry, a small amber berry from northern bogs, before daisy petals, cashmere musks and driftwood. The cloudberry accord returns in the top of Daisy Love Violet, joined by a blackcurrant sorbet and a praline.

Daisy Love has already had several limited editions: Spring, where peony met fig and fig milk, or Glow, built on citrus and a cloudberry accord. Nothing says whether Daisy Love Violet belongs to such a series or joins the permanent collection.

What is still missing

Marc Jacobs has published no concentration, sizes, perfumer’s name, ingredient list or campaign visual. It is not known when it will reach France; the image on this page comes from the announcement and will give way to the official visual.

Olfactory pyramid

  1. Heart notesThe heart of the perfume
  2. Base notesWhat lingers

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