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Daisy

Daisy is the Eau de Toilette Marc Jacobs launched in 2007, composed by Alberto Morillas. Wild strawberry, violet leaves and red grapefruit open it; violet, jasmine and gardenia form its heart, softened by vanilla, musks and white woods. Its cap is crowned with daisies, and in 2008 it won the FiFi Award for women’s luxe fragrance of the year.

Robin, on Now Smell This, finds Daisy young, light and highly likeable, if hardly original; Gaia Fishler, of The Non-Blonde, sees a perfume designed to win shoppers over at the counter, cute and inoffensive.

What critics say

Robin, Now Smell This (2007)

Robin finds the fragrance in tune with its bottle: youthful, airy and fresh, feminine without being sexy, easy to wear and very pleasant. She notes fruit that is neither heavy nor overly sweet, tempered by the greenery of violet leaves, and sheer, blended flowers that evoke a sunny meadow.

She finds the base pale and clean, only lightly vanillic. Without surprising anyone with its originality, Daisy does its job, in her view, as an entry-level scent for a mainstream brand, and remains “darned likeable.”

Gaia Fishler, The Non-Blonde (2012)

Gaia Fishler sees Daisy as a perfume whose effort all goes into the top notes, designed to win shoppers over at the counter and composed to become a mainstream bestseller. In the summer of 2008 she found it everywhere in Paris, from Sephora to the department stores and even at Colette.

She describes a cute, mellow opening, vaguely fruity, a touch violet, a touch shampoo-like, just green enough to suggest fresh grass. A sweet green note, which she likens to artificial turf, unsettles her; the drydown, an airy vanilla musk, strikes her as harmless and friendly.