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Chloé
Chloé

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Chloé

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Chloé, the Eau de Parfum launched in 2008, marked the house’s return to perfumery with its first pillar fragrance in more than ten years. Michel Almairac and Amandine Marie of Robertet composed it for Coty as an amber floral built around rose, opening on a powdery bouquet of peony, lychee and freesia. Several critics found it banal; the public made it a success and the start of a line.

The critics were harsh: Robin of Now Smell This found it average at best, Chandler Burr of The New York Times likened it to fabric softener, and Victoria of Bois de Jasmin smelled a lychee rose both sharp and cloying.

What critics say

Robin, Now Smell This, February 2012

Reviewing L’Eau de Chloé, Robin looks back at the 2008 perfume, whose success caught her off guard: she had found it average at best, so dull that she had not bothered to review it, and found nothing more in it after several tries.

Chandler Burr, The New York Times

Chandler Burr sees in Chloé an uninteresting, clichéd floral, a vague and sugary composite flower that reminds him of fabric softener more than perfume, and a cheap fabric softener at that.

Victoria, Bois de Jasmin

In her review of L’Eau de Chloé, Victoria describes the 2008 original as a rose spiked with lychee, at once sharp and cloying, and clearly prefers its offshoot.