Candy Love: Escada's new guilty pleasure. It was in 1990 that the house of Escada created its first fragrance. It bore the creator's name and had a unique heart-shaped glass bottle. Imbued with extreme femininity, it brilliantly reflected all the sensuality of the essence it contained.
Escada is a brand synonymous with glamour, femininity, sensuality and modernity. This is felt in each of its creations, starting with its numerous fragrances. In 2021, Escada once again decided to reinvent itself and presents a new fragrance for women. Its cheerful and tangy fragrance is named Candy Love. Presented as a concentrate of indulgence, it evokes the sugary sweetness of candy apple, while wrapping itself in a creamy cloud of vanilla whipped cream. This guilty pleasure is absolutely irresistible, delivering a dose of good mood from its first to its last breath. Moreover, this cheerfulness also resurfaces in its visual. Let's take a closer look at its striking bottle.
Candy Love, a fragrance straight out of a fairground
Candy Love comes in cardboard packaging that is as feminine as it is childlike. No one could really say whether this fragrance is intended for a woman, a teenager, or even a child. And for good reason... Its primary ambition is to evoke our fondest childhood memories, particularly those of a fairground. Moreover, to evoke the fairgrounds of yesteryear, white and pink stripes have been added to its packaging, only amplifying its slightly vintage feel. A cherry-pink heart takes center stage on this box, echoing its bottle itself, while also giving a nod to the emblematic color of candy apple, the star of this fragrance.
The heart-shaped bottle of Candy Love
Inside this box lies an instantly recognizable bottle. With it, Candy Love does not go unnoticed, quite the contrary! Completely opaque, its bottle resembles a heart, itself containing a second heart at its center, in a deeper shade. Here, every element has its importance. The heart is a token of femininity and generosity. The pink hue evokes romance, but also the raw material found in this fragrance's heart notes: Centifolia rose. Finally, the cherry red recalls the sugary glaze found on candy apples. To spray this fragrance, simply remove the tip of its heart. Note that it is also on this tip that the Escada name is discreetly embossed.
A nod to Escada's very first bottle
While the heart is a timeless and universal symbol, it was not chosen by chance. In fact, it also references the very first fragrance of the house of Escada. For the launch of its first feminine fragrance, in 1990, Escada chose to present its essence in a glass bottle also shaped like a heart. However, that one was much more classic. It echoed sensuality more than childlike carefreeness. Regardless, Escada's image evolves, but the house's devoted followers will no doubt have noticed the reference...