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Brit Homme
Burberry

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Brit Homme

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Brit Homme was released in 2004, a year after the feminine of the line. Antoine Maisondieu lays a powdery rose over a bed of cardamom and ginger, running against a masculine decade that ignored the flower. Tonka bean, patchouli and musk hold the base and the nonchalance claimed by the campaign. The juice received a FiFi award in 2005 and became Brit For Him in the mid-2010s.

Jeanne Doré reads in it, in 2007, a floral talc of iris and rose, somewhere between Déclaration and Habit Rouge, and judges it soft enough for a woman to wear without difficulty.

What critics say

In 2007 Jeanne Doré devoted to Brit Homme a reading entirely focused on talc and rose.

Talc, rose and iris

She writes that the floral accord plainly evokes the smell of baby powder. She reads in it a blend of iris and rose, very cosmetic, and speaks of a marvel of spices, musk and powder.

She places the top on the side of Cartier’s Déclaration and the base on the side of Zino or Habit Rouge. Both comparisons pull the juice toward classic men’s fragrances, not toward the perfumery of its time.

A masculine a woman could wear

Doré considers that a woman could wear it without difficulty, so soft and floral is it. In 2004, rose was hardly worn by men, and a men’s fragrance built on it had few reference points to compare itself with.