Paris - Deauville

She is a symbol of emancipation to whom the house bearing her name continues to pay tribute. Once again, Chanel dazzles with the creation of a brand new fragrance. This one is named Paris-Deauville and echoes a place that Coco Chanel passed through, one that marked a turning point in the house's history.

Deauville, a renowned stopover for Gabrielle Chanel

If Chanel decided to pay tribute to the city of Deauville, it is simply because this is an iconic place in its history. Indeed, in 1910, Gabrielle Chanel owned only a hat shop in Paris. Her first fashion store was established in Deauville. Coco Chanel had been seduced by the Normandy coast, its vast beaches and its blue-gray sky. She had seen correctly: her couture business developed considerably in Deauville and marked a turning point in her history.

Paris-Deauville, a resolutely sun-kissed fragrance

As surprising and puzzling as this may seem, the fragrance Paris-Deauville does not smell typically of Normandy. In reality, it would smell more like the Mediterranean. It is built mainly around two main ingredients: orange and basil. This choice was simply made to reveal the full fire and entrepreneurial spirit of Gabrielle Chanel. The idea here is not to reflect the regional specificities of Deauville but rather to embody the bold spirit that Gabrielle Chanel possessed in her time, when she walked the streets of Deauville, more determined than ever to leave her mark on history.