Presentation of the fragrance Immersion in deep blue Released in spring 2025, this Eau de Toilette revisits Armani's marine signature: airier than the Parfum edition, it captures the moment when light filters beneath the surface. Composed by Alberto Morillas, the composition unites freshness, minerality and Italian elegance.
Aromatic–aquatic olfactory signature
DNA of sea and luminous citrus
Composed by Alberto Morillas, the 2025 Eau de Toilette version emphasizes an instant immersion effect: a marine accord modernized by Aquozone meets the juicy brightness of a grapefruit–lemon duo. This first iodine wave reveals a character airier than the Parfum edition, while retaining the mineral depth that made the line renowned.
A revisited Mediterranean fougère
At the heart, rosemary, lavender and cypress compose a vibrant aromatic bouquet reminiscent of the scrubland bordering the Italian coast. Finally, a bed of patchouli, mineral woods and clear musks anchors the longevity: a sensation of wet rock warmed by the sun, blending salt, earth and stylized ambergris.
Detailed pyramid & key raw materials
Radiant top notes
- Aquozone (high-definition marine accord)
- Florida pink grapefruit, extracted via ZIC®
- Calabrian lemon, cold-pressed essence
- Saline accents (nori seaweed & fleur de sel crystals)
Sun-kissed aromatic heart
- Fine lavender from Provence, low-pressure distillation
- Rosemary from the Corsican maquis, absolute quality
- Cypress from Tuscany, supercritical CO2
- Mastic lentisk, slightly incense-like green resin
Long-lasting woody-mineral base
- Fractionated Indonesian patchouli Heart
- Ambery mineral woods (synthetic ambergris, musky ambrette)
- Clear musks & dry sandalwood accord
Technical construction & dosage
The “sea shower” effect
The marine accord accounts for 18% of the concentrate: a high ratio that guarantees the iodine impact without heaviness. Citrus notes total 12% (including 7% grapefruit), delivering an immediate aromatic flash.
Controlled sillage
The perfumer limited lavender to 3.5% in order to avoid a soapy effect while retaining a clean signature. Patchouli Heart at 2% and amber woods at 1.5% anchor the juice on skin for up to eight hours within a halo roughly the radius of an arm's length.
Eco-formulation & sustainability
Responsibly sourced ingredients
Lavender and rosemary come from traceable European supply chains practicing agroecology, while the patchouli is Fair for Life certified. 89% of the molecules are classified as readily biodegradable according to OECD 301.
Carbon footprint reduction
Replacing natural ambergris with a synthetic mineral amber reduces roughly 0.8 kg CO2 eq per 100 ml bottle. The concentrate is formulated cold (≤ 45°C), saving 17% energy compared to a standard heated formulation.
Application & layering tips
Optimal application
Spray twice on the chest, once on the nape of the neck; the airy sillage will activate with every movement. On a cotton shirt, add a spritz on the inside of the collar to prolong diffusion.
Layering for freshness or depth
• To boost the citrus brightness: layer a neroli Cologne on the wrists.
• To accentuate the woody depth: add a drop of sandalwood oil on the pulse points.
• For a sea-and-smoke effect in the evening: combine with a discreet spray of myrrh incense on a jacket or scarf.