
Presentation of the perfume Immersion in deep blue Released spring 2025, this Eau de Toilette revisits Armani's marine signature: airier than the Parfum edition, it captures the moment when light filters beneath the surface. Created by Alberto Morillas, the composition unites freshness, minerality and Italian elegance.
Visual design blue identity Blue Abyss gradient True to the emblematic silhouette of Acqua di Giò, the bottle is draped in a cobalt blue gradient that darkens toward the base: a nod to the depth of the oceans. The glass is satin-finished over its entire surface, then polished in specific areas to create plays of light recalling underwater reflections.
Armani's minimalist signature
A silver logo, engraved directly onto the glass, replaces the paper label to preserve the purity of the lines. The tone-on-tone metallic cap features a subtle circular fluting; it reflects the shine of wet metal, reinforcing the marine-chic aesthetic.
Responsible materials & eco-design
Recycled glass & low-energy process
Each bottle contains 20% high-purity recycled cullet, incorporated during low-temperature melting: this optimization reduces the carbon footprint by approximately 15% compared to standard clear glass. The thickness has been reduced by 1.2 mm without compromising impact resistance, for an empty weight of 185 g (100 ml size).
Single-material pump & aluminum cap
The new One-Metal pump uses exclusively anodized aluminum, eliminating mixed springs and hidden plastics; it unscrews easily during household recycling. The cap, also made of aluminum, screws on via a discreet internal thread and remains undeformed after 300 openings.
Sizes, ergonomics & refill
Four harmonized sizes
The range extends from 30 ml to 200 ml, while a 150 ml refill allows two refills of the 50 ml or one of the 100 ml. All containers retain the same height-to-width ratio and a common neck: a single cap fits every size, limiting the number of separate parts.
Intuitive screw system
A double-start thread allows opening at 90°, reducing disassembly time. The thread is cut directly into the glass, ensuring a tight seal without an additional plastic gasket.
Gift set & sustainable box
FSC carton box & water-based inks
The primary box uses a 350 g/m² FSC-certified coated cardboard, printed offset with low-VOC water-based inks. A midnight-blue soft-touch varnish echoes the satin texture of the bottle, while wavy embossing symbolizes the waves. No plastic film is added, to favor local recycling.
The “Blue Depths” gift set edition
For the holidays, a rigid box wrapped in mirror-blue paper contains the 100 ml, a travel mini spray and a 75 ml shower gel. The inner cradle is made of recycled marine molded pulp, 100% compostable.
From the same line
More perfumes from Armani
Also composed by Alberto Morillas
- Light Blue pour Homme Eau de ParfumDolce & Gabbana
- L'Eau d'Issey pour Homme Summer 2018Issey Miyaké
- Light Blue Homme Eau de ToiletteDolce & Gabbana
- CK One Essence Parfum Intense unisexeCalvin Klein
Similar perfumes
Similar notes and family, from other houses.
- Pour un Homme de Caron ParfumCaron
- Pour Un Homme GitanaCaron
- Luna Rossa Ocean Eau de ParfumPrada
- Emirial Platinum ValourRasasi
- Shuhrah Deep SeaRasasi
- In New YorkVan Cleef & Arpels
- Hugo NowHugo Boss
- Luna Rossa Carbon Eau de ToilettePrada