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Ralph Lauren

Polo Sport

Polo Sport, an eau de toilette for men launched by Ralph Lauren in 1994, is the fresh-water fragrance of the house’s sports line. Harry Frémont, a Firmenich perfumer, built it on mint and citrus, ginger and pineapple, oakmoss and musk. Its blue oval bottle evokes polo players, and Tyson Beckford has been its face since 1994.

Launch year
1994
Gender
Men
Olfactory family
Aromatic
Secondary family
Green
Concentration
Eau de Toilette
EAN
3360372055419 (75 ml) · 3360372055402 (125 ml)

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Polo Sport

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Polo Sport was previewed in late 1993 at Ralph Lauren’s Polo Sport store in New York and reached American department stores in 1994. It is the second offshoot of the 1978 Polo, after Polo Crest in 1991, and was released under license by L’Oréal.

A fragrance for the active man

The house conceived Polo Sport as a fresh-water fragrance, clean and brisk, within a collection of “skin fitness” products designed for the active, health-focused man. Today it says the fragrance pays tribute to sport and to the art of seizing every opportunity.

Harry Frémont

The fragrance is signed by Harry Frémont. A native of Cannes and a graduate of ISIPCA, the perfumer joined Firmenich in 1987 and left for New York in 1990 to open the company’s creative center in Manhattan, where he was the first full-time perfumer.

In 1994, the year of Polo Sport, he also co-signed CK One for Calvin Klein with Alberto Morillas. He returned to Ralph Lauren for other creations, including Purple Label.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Tyson Beckford in 1994

The 1994 campaign made Tyson Beckford the face of Polo Sport and launched the model’s career.

The 1994 campaign made Tyson Beckford the face of Polo Sport, for the fragrance as well as for the house’s clothing line. It was the model’s first campaign for Ralph Lauren, and the one that launched his career.

These images marked a turning point for representation in fashion. Tyson Beckford appears in them as a pioneering figure, who opened the way for a new generation of models from diverse backgrounds.