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Ralph Lauren

Polo Red

Polo Red is an eau de toilette for men from Ralph Lauren, launched in 2013 and composed by Olivier Gillotin of Givaudan. Born of the designer’s passion for cars, it pairs a red grapefruit, a cranberry accord and lemon with a heart of saffron, lavandin and clary sage, over a base of redwood, ambery woods and coffee berry.

Brand
Ralph Lauren
Launch year
2013
Perfumer
Gender
Men
Olfactory family
Woody
Secondary family
Spicy
Concentration
Eau de Toilette
EAN
3605970416003 (125 ml)
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Polo Red

Where to buy

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In 2013, Ralph Lauren added Polo Red to its Polo collection. The house says the perfume is inspired by Ralph Lauren’s passion for cars and racing, and by the spirit of the road; Osmoz notes that red stands here for power, seduction and energy.

The composition is signed by Olivier Gillotin, a perfumer at the fragrance house Givaudan. At launch, the eau de toilette was sold in forty-five, seventy-five and one-hundred-twenty-five milliliters, alongside a deodorant, a body spray and an aftershave.

The line now includes an eau de parfum, launched in 2020 according to the house, a parfum launched in 2023 and an Eau de Parfum Extreme. The eau de toilette remains the brand’s best-selling fragrance, according to the press that covered the 2024 campaign.

What the house says

Ralph Lauren presents the eau de toilette as the essence of adrenaline, the fuel that pushes you past your limits, and says it is cut out for the man with a taste for adventure. The house recommends it for winter, thanks to its warm, spicy ambery woods lifted by citrus.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Kevin, of Now Smell This, is harsh: the three red notes put forward seem pale to him, and the whole strikes him as a clean, crowd-pleasing perfume without character.

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The advertising

Lando Norris, 2024

In 2024, Formula 1 driver Lando Norris becomes the face of Polo Red, in a campaign shot at the Circuito de Navarra, in Spain.

In October 2024, Ralph Lauren Fragrances announced Formula 1 driver Lando Norris, then with McLaren, as the face of Polo Red. The brand thus opened a new chapter for its best-selling fragrance, with a worldwide campaign built around racing.

The images were shot at the Circuito de Navarra, in Spain. Norris wears a red and black leather jacket, in front of a set inspired by the lights of the track. He compares the perfume to the moments before a race, when the helmet is on and the adrenaline rises.

According to Strategy magazine, the agency Tux rolled the campaign out into some seventy pieces of content, videos for social media, images and in-store materials. At the 2013 launch, the print and film campaign featured polo player Nacho Figueras, according to Now Smell This.

More perfumes from Ralph Lauren

All Ralph Lauren perfumes

Also composed by Olivier Gillotin

All creations by Olivier Gillotin

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