Mon Guerlain Intense
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A tribute to its ancestral expertise, bringing together five generations of perfumers who have succeeded one another at the head of the house, this fragrance is endowed with unrivaled refinement. Year after year, it is revisited and, despite its young age, it is already considered one of the greatest best-sellers in feminine perfumery. In 2019, it reveals a new facet of women's personality. More sensual and seductive than ever, it becomes Mon Guerlain Eau de Parfum Intense.
Mon Guerlain Eau de Parfum Intense, the scent of a lavender sweeter than before
Like all fragrances in the same collection, Mon Guerlain Eau de Parfum Intense clearly highlights the scent of Carla lavender, one of the finest varieties of this typically Mediterranean plant. Here, Thierry Wasser and Delphine Jelk, the perfumers behind its creation, chose to make it more sensuous and powerful. The result is a charismatic juice, designed for strong, free and confident women. At first, Mon Guerlain Eau de Parfum Intense preserves a certain freshness through contact with mandarin and bergamot. Then, its heart becomes more feminine and floral. It features iris, one of the noblest flowers in all of perfumery, along with an emblematic duo of rose and jasmine. Its base, meanwhile, is darker and woodier. Mon Guerlain Eau de Parfum Intense brings together patchouli, Australian sandalwood, licorice, benzoin and coumarin.
As always, Mon Guerlain Eau de Parfum Intense is presented in Guerlain's emblematic quadrilobed bottle, used by the house since 1908. Revisited and modernized for the occasion, it is this time adorned with a coppery metallic collar, darker and more ambery than before.
Angelina Jolie, once again the face of the campaign for Mon Guerlain Eau de Parfum Intense
Like the previous versions of Mon Guerlain, the new Mon Guerlain Eau de Parfum Intense will be embodied on screen by Hollywood actress Angelina Jolie. The announcement of this collaboration was made on July 8 and 9, in Paris, when Guerlain welcomed the actress for a press conference. It was during this event that the new advertising film for Mon Guerlain Eau de Parfum Intense was revealed. Directed by Emmanuel Lubezki, it once again immerses the viewer in the intimacy of Angelina Jolie, and is set in one of her homes, in Cambodia. During this conference, Laurent Boillot and Angelina Jolie announced their collaboration on a joint bee protection project, in the Samlot region, located in northwestern Cambodia. The goal is to collaborate with local communities and benefit from the expertise of bee specialists, they said, to whom Guerlain has been lending its support for more than ten years.
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The advertising
Angelina Jolie in Cambodia for the Mon Guerlain Intense ad
Mon Guerlain is a striking fragrance that came into being in 2017, as if to pay tribute to the rich heritage of the Guerlain family. Rich in vanilla and lavender, it relies on high-quality ingredients to depict the portrait of an extraordinary woman, sincere and authentic. Since its release, Mon Guerlain has already had the pleasure of being declined into several olfactory variations. This time, in 2019, it becomes Mon Guerlain Eau de Parfum Intense. For this release, it also comes with a new advertisement. Pack your bags: Guerlain is taking you to Cambodia!
Emmanuel Lubezki takes us into the intimacy of Angelina Jolie
Just like the previous advertisement for Mon Guerlain, this new advertising campaign takes us into the intimacy of actress Angelina Jolie. It must be said that Guerlain secured one of the finest ambassadors possible by calling on this actress. As a reminder, she is one of the most famous Hollywood stars in the world, able to boast having won three Golden Globes, two Screen Actors Guild Awards and one Academy Award, no less! Once again, Angelina Jolie proves natural and seductive. For Mon Guerlain Eau de Parfum Intense, she reveals her dream figure and lets us glimpse her sensuous curves. Angelina Jolie is here topless, simply covered by the white sheets of her bed. Angelina Jolie thus shows us her many tattoos, while immersing us in her azure blue gaze. The images are stunning in their sincerity and sensuality. In this case, the advertisement for Mon Guerlain Eau de Parfum Intense owes its existence to one of the finest photographers in the world: Emmanuel Lubezki, whose talent has been recognized with the Academy Award for Best Cinematography, which he is the only one to have won three consecutive years.
Cambodia, filming location for Mon Guerlain Eau de Parfum Intense
If Cambodia was chosen as the setting for the new advertisement for Mon Guerlain Eau de Parfum Intense, it is simply because it is a place very dear to Angelina Jolie. Indeed, it was there that the actress adopted her very first son, Maddox, in March 2002. Wishing to grow closer to this distant land and preserve a close bond with it, Angelina Jolie also obtained dual American-Cambodian nationality from King Norodom Sihamoni, in 2005. Here, Mon Guerlain Eau de Parfum Intense reveals its full splendor against the lush, verdant landscapes of Cambodia, this advertisement also being enhanced by the sound of Wild Thing by The Troggs, taken from the 1996 album From Nowhere... The Troggs.
It should be noted that the advertising campaign for Mon Guerlain Eau de Parfum Intense was revealed by Angelina Jolie herself, during her visit to Paris, on July 9, 2019, at the Guerlain store located on the Champs-Élysées.