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Jimmy Choo

I Want Choo

I Want Choo, a women’s eau de parfum launched by Jimmy Choo in 2020, celebrates the playful spirit and glamour of the house’s woman. Mandarin juice and velvety peach open onto a heart of red spider lily, with sunny, almost vanilla-like notes, and jasmine sambac, before a base of vanilla and benzoin, in a gold-capped bottle.

Brand
Jimmy Choo
Launch year
2020
Gender
Women
Olfactory family
Oriental
Secondary family
Floral
Concentration
Eau de Parfum

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I Want Choo

Where to buy

Jimmy Choo launched I Want Choo in 2020, an eau de parfum produced by Inter Parfums, which paired it with a perfumed body lotion. The house makes it an ode to the playful spirit and confident glamour of the Jimmy Choo woman, bursting with joy, with a hint of seduction to finish.

The fragrance is inspired by the moment when friends get ready together before an evening out: not the outing itself, but the laughter and excitement that herald it. Inter Parfums presented it in two parts, a sparkling golden facet and a sensual red one.

A rare flower

I Want Choo is built around the red spider lily, a flower the house calls fascinating, almost hypnotic. It pairs it with jasmine sambac and vanilla notes to compose a floral that is deep and yet joyful.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Selena Marc, on Everfumed, saw I Want Choo in 2022 as a soft, sparkling floral whose woody, boozy base keeps it from being cloying; she considers it one of Jimmy Choo’s best fragrances.

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What the community says

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The advertising

Before the party, 2020

Three friends get ready together in a dream dressing room before the night out: the campaign celebrates anticipation more than the outing itself.

The I Want Choo campaign features three women in a dressing room that, Inter Parfums says, every girl would dream of. It breaks with the house’s earlier, more solemn campaign, which showed a woman alone on the red carpet.

The film takes up the idea behind the fragrance: not the outing itself, but the shared pleasure of getting ready, the laughter and the impatience of a night out with friends.

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