Guerlain
Mon Guerlain Eau de Parfum
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Yes, but that is not all… The new fragrance named Mon Guerlain will be accompanied by a particularly prestigious face of the campaign. Get ready to welcome the sublime Angelina Jolie! No one yet knows what this new advertisement holds in store, but it already promises to draw us into a whirlwind of sensuality…
The union of two monuments of cinema
Guerlain's new advertisement already stands out as one of the most colossal of 2017. Indeed, it will feature one of the most famous personalities on the planet. Angelina Jolie has more than one trick up her sleeve! This businesswoman is at once an actress, director, screenwriter, producer, model, writer, and a compassionate woman deeply committed to humanitarian associations. Moreover, her career is marked by numerous accolades. She has notably won three Golden Globes, two Screen Actors Guild Awards and an Academy Award. What is more, in 2012 and 2013, she was none other than Hollywood's highest-paid actress! It is therefore a real honor for Guerlain to secure the talents of such an actress. Moreover, she will be featured in an advertising campaign directed entirely by the iconic Terrence Malick. This American director, screenwriter and producer has an unusual career. Indeed, while it spans four decades, only seven films bear his signature. Yet the rarity of his creations and their originality have made him one of the most powerful figures in visual storytelling of our time. This earned him a Palme d’Or at Cannes in 2011. His feature films are often regarded as major works of American cinema, and despite his reserve, Terrence Malick is simply revered by many stars. In other words, while the content of this new advertisement remains unknown for now, it already promises to dazzle.
Angelina Jolie, a generous ambassador
Furthermore, another piece of significant news: Angelina Jolie has already announced that all proceeds generated by this advertisement will be donated to charitable causes. Indeed, this is not the first time the actress has distinguished herself through her generosity. She is deeply committed to humanitarian associations and fights for numerous causes across the globe. After adopting several children from underprivileged countries, Angelina Jolie also champions the cause of improving living conditions for refugees in conflict zones. Likewise, she actively fights against violence against women. Inspired by the courageous Angelina Jolie's values, the house Guerlain decided to create a new perfume in her image. Its creation was therefore entrusted to Guerlain's exclusive perfumer, the celebrated Thierry Wasser. Very few details about this new juice have been revealed so far. It is simply known that it will be based on a pairing of vanilla and lavender.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
The news surprised more than one and broke at the very start of 2017: Angelina Jolie agreed for the very first time to become the face of the campaign for a luxury brand. The announcement was made on the house Guerlain's Instagram account, featuring a backlit portrait of the beautiful actress. Since that day, everyone had been waiting eagerly: the advertisement for the new perfume Mon Guerlain has finally been unveiled! Focus on this series of portraits of Angelina Jolie, presented for the occasion in her most elegant and natural light.
The beautiful Angelina Jolie at the heart of the advertisement for Mon Guerlain
It is in an advertisement barely a minute long that Guerlain chose to reveal the image of one of the most captivating women on the planet: Angelina Jolie. Moreover, the house spared no expense when it came to production. Guerlain called upon one of the most celebrated directors, screenwriters and producers in American cinema. The advertisement for Mon Guerlain is a creation by Terrence Malick, a figure whose feature films are often regarded as true masterpieces. Here, he chose to work within a register of elegance. Thus, the entire mini film is set to the track Awakening by Andy Quin. Steeped in nobility, Mon Guerlain invites viewers into Angelina Jolie's intimacy. Wearing only a white robe, she invites us into her bedroom. Shots of the actress getting ready, smiling and drifting off follow one another, while the perfume Mon Guerlain is being prepared in Guerlain's olfactory workshops. The whole ends with a touch of this perfume enhancing Angelina Jolie's black lace outfit.
Being a face of the campaign, a carefully considered choice
In this advertisement, Angelina Jolie is all of this at once. Guerlain's perfumer, Thierry Wasser, aimed to deliver the image of a complex woman, at once a working girl, mother, wife, lover, and above all, the equal of man. Angelina Jolie then emerged as an obvious choice. Nevertheless, she has lost count of the number of ambassador offers made to her by luxury cosmetics brands. So why choose Guerlain specifically? In reality, Angelina Jolie regards this brand as one of the most prestigious of our time. It must be said that its renown has shone since 1828. Moreover, Guerlain has always managed to maintain a special bond with women, passed down from generation to generation. Now, Angelina Jolie's own mother was herself a fervent admirer of Guerlain. By choosing to become the face of this brand's campaign, Angelina Jolie thus pays a quiet tribute to her family history and to her mother, who passed away in 2007. While embracing her role as an accomplished woman, she revisits her childhood memories and reveals here her own madeleine de Proust.