L’Eau d’Issey Summer Édition 2022 by Issey Miyake, a Mediterranean journey. I always create starting from the simplest, yet essential idea, states the designer Issey Miyake. Now, what could be more essential and more universal than water? Indeed, this element covers most of our planet.
Since its creation in 1992, L’Eau d’Issey by Issey Miyake has not been a story of water. It is an odyssey. It is a feminine fragrance designed in the image of a journey. Issey Miyake thus invites us to follow the path of water through the different elements of nature. In 2022, it still reveals itself as spirited and clear. It lights up and unveils a new journey to us. L’Eau d’Issey Summer Édition 2022 travels in turn through the Greek Cyclades, the Valley of the Temples in Agrigento, Sicily, and the island of Panarea in the Tyrrhenian Sea. The change of scenery is total! As for the bottle, L’Eau d’Issey Summer Édition 2022 is embellished by the artist Kevin Lucbert.
The unchanged shape of L’Eau d’Issey’s bottle by Issey Miyake
As for its silhouette, L’Eau d’Issey Summer Édition 2022 does not depart from tradition. This fragrance preserves the shape of its predecessors. The only small difference: its suspended ball has now disappeared, in favor of a fully transparent cap. But do you know where the idea for this fragrance came from? The story takes us back to the heart of Paris, one evening, as Issey Miyake watched the moon shine above the Eiffel Tower. He then felt the desire to create a pyramidal glass bottle, like this emblem of Paris, topped with a transparent ball, like the moon. Ever since, the bottle of L’Eau d’Issey has stretched upward in an airy way and with great poetry. With lightness, this fragrance bottle appears suspended between sky and earth.
Who is Kevin Lucbert, partner of the fragrance L’Eau d’Issey Summer Édition 2022?
This time, to embellish the bottle of L’Eau d’Issey Summer Édition 2022, Issey Miyake called on a renowned artist: Kevin Lucbert. But who exactly is he? This young French artist was born in 1985 and graduated from the École des Arts Décoratifs in Paris in 2008. Since then, he has worked between Berlin and the French capital. Famous worldwide for his drawings in blue ink, made with a simple ballpoint pen, he explores surreal landscapes and delivers ever imaginative compositions. What is more, Kevin Lucbert has also had the opportunity to work with numerous renowned brands, such as the New York Times, Hermès or Bic, of course!
The new decorative style of L’Eau d’Issey Summer Édition 2022
For L’Eau d’Issey Summer Édition 2022, Kevin Lucbert embellished the transparent bottle of this fragrance with his highly recognizable pen strokes. In red, the name L’Eau d’Issey is written by hand. Solid and dotted lines also appear on the walls of this bottle, as if to trace out a route, a journey and the different stages of this feminine fragrance. The red color of this writing perfectly matches the shade of its spray cap. Finally, the cardboard box of L’Eau d’Issey Summer Édition 2022 is also decorated with a few drawings by Kevin Lucbert, such as shimmering, subtly colored flowers. As for size, L’Eau d’Issey Summer Édition 2022 is only available in a single 100 ml spray bottle.