La Vie Est Belle by Lancôme is a perfume known throughout the world and eternally beloved by women. Created in 2012 and buoyed by its immense success, it has already given rise to 33 flankers of its scent in just 11 years of existence. In 2023, it gave birth to the creation of La Vie Est Belle Iris Absolu, in a more spring-like spirit, heavily laden with flowers. So, how about discovering this new manifesto of happiness?
La Vie Est Belle by Lancôme was created in 2012. Since then, it has been considered the house's best-seller. As such, it continues to give rise to further flankers of its scent. Its 33rd edition in 11 years is called La Vie Est Belle Iris Absolu. As its name suggests, it showcases one of the noblest flowers in the entire perfumer's palette: iris. Its character is at once spring-like, sun-kissed and green. But what about its bottle? Here is a closer look.
A dive into the heritage of the house of Lancôme
First, let us begin by saying that the bottle of La Vie Est Belle Iris Absolu honors tradition. Indeed, it retains the emblematic shape of the entire collection and offers a dive into Lancôme's rich history. In this case, it all began in 1949, when Armand Petitjean, the house's founder, asked Georges Delhomme, his artistic director, to create a bottle. He asked him to embody that indefinable quality that gives femininity such radiance. Delhomme drew his inspiration from the smile, and thus emerged the curved shape of this bottle. Nicknamed the Lancôme Crystal Smile, this vessel was not used until much later, however, in 2012, when it was modernized for the launch of La Vie Est Belle. It has continued to make waves ever since.
The very feminine color of La Vie Est Belle Iris Absolu
On the color front, once again, no major change is to be found in La Vie Est Belle Iris Absolu. It preserves the iconic pink hue of its predecessors. It must be said that this choice suits it perfectly… Indeed, this feminine perfume is an invitation to see life through rose-tinted glasses. It is a concentrate of happiness and femininity. And pink, more than ever, is a color that suits women beautifully. It is therefore only natural that it appears in this perfume.
The new ripples in the glass of La Vie Est Belle Iris Absolu
Where La Vie Est Belle Iris Absolu truly sets itself apart from its predecessors is in its walls. Indeed, its glass is now adorned with a multitude of ripples. These appear to be created by a drop falling onto the surface of water. Instantly, Lancôme's signature smile multiplies across its surface, as if to embody infinite happiness. From there, the smile of this perfume radiates outward like an endless wave.
A small ribbon of pearled pink organza to symbolize happiness
Finally, one last element rounds out its visual. A ribbon of pearled pink organza is fixed at its neck. Perfectly matched to the color of its juice, it is at once feminine, refined and highly symbolic. Indeed, the way it is tied forms two wings. These are a symbol of freedom, happiness and emancipation.