Dolce & Gabbana
The One for Men Eau de Parfum
Dolce & Gabbana sells The One for men as an eau de parfum, through a reissue the house gives as an unchanged juice, reformulated to last longer and rebottled. The staged breakdown opens on grapefruit, coriander and basil, passes through cardamom, ginger and orange blossom, and closes on tobacco, amber and cedar. The house classification is woody ambery.
- Brand
- Dolce & Gabbana
- Gender
- Men
- Olfactory family
- Woody
- Secondary family
- Oriental
- Concentration
- Eau de Parfum
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The One for men exists as an eau de parfum alongside the line's eau de toilette, whose original design it takes up. The house sells it today in a redesigned flacon and under a formula it says holds longer.
What the house says
It speaks of a reinvented icon, of an enriched fragrance revealing new depths, for a man it describes as refined, elegant, of distinctive character. It announces up to sixteen hours of wear, measured by a clinical test.
An unchanged juice, a new flacon
The house states that the fragrance does not change and that it reworked the formula for wear time alone. The gradient of the original flacon disappears in favor of a clear glass that shows the ambery color of the juice.
Its place in the line
The men's line holds the eau de toilette from 2008, the eau de parfum, the Intense and the Gold editions. A parfum signed by Jean-Christophe Hérault joined it for the twentieth year of The One, with a formula of its own.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Madonna and Alberto Guerra by Mert Alas
The campaign for the twentieth year of The One, in January 2026, covers the whole collection: Mert Alas films Madonna opposite Alberto Guerra.
The campaign for the twentieth year of The One appears in January 2026 and covers the entire collection, without distinguishing the concentrations. Mert Alas photographs and directs it, with Madonna in the lead role and Cuban actor Alberto Guerra facing her.
Madonna sings in it. She records a cover of Patty Pravo's La Bambola for the campaign, her first performance in Italian, and told Vogue Italia that she worked several versions of the track in the studio.
Le Journal du Luxe reads in it a return of the Material Girl's sultry codes, in a closed setting of rain and contrasting lights. The house tells of a passion crossed with jealousy and desire, building to a kiss.
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