Invictus, a legendary Paco Rabanne fragrance seems to possess a gift: that of turning everything it touches into gold! Thus, each of its fragrances is always highly anticipated, immediately propelling itself into the top sales charts across the globe.
A new trophy cup for Invictus Legend. Since its release in 2013, the Invictus fragrance has not stopped making headlines. Its message is particularly seductive: Invictus is the embodiment of the victorious man whom nothing can stop in his pursuit of glory. Today, this world-famous juice sees a new variation of its scent emerge, named Invictus Legend. More mineral and spicy than before, Invictus Legend is also presented in a striking advertising campaign, worthy of a big-budget mini movie! Its bottle, however, remains more faithful to the style of its predecessors. So, what is it about? What codes are hidden within it?
Paco Rabanne, master of the art of bottle design
Certainly, when it comes to fragrance, the scent itself, in other words the actual olfactory formula, is what matters most. But would anyone really buy a fragrance with unappealing aesthetics? Nowadays, the bottle has become essential to stand out from the competition and catch the consumer's eye. In this context, creators compete in inventiveness. Paco Rabanne is a master in the art of crafting unexpected bottles. Moreover, it readily lends itself to repurposing objects. Already with the creation of its previous fragrance 1 Million, it had transformed a gold ingot into a bottle. Today, it is a trophy that lends itself to this game. After all, what better symbol than this one to embody the myth of victory? Already present in the previous versions of Invictus, the trophy makes a return for Invictus Legend.
The new dark blue of Invictus Legend
Invictus Legend proudly displays its belonging to the great Paco Rabanne family, with a design very close to that of its predecessors. Its silhouette is that of a cup that a champion might raise on the top step of the podium. Its solid base echoes the stability of the man who wears this fragrance. Two metallic handles are here attached to a chrome-plated cap. For practicality's sake, the spray nozzle of this fragrance is directly built into its top. One simply presses on the top of this cup to discover its full scent. Although a collector's item, the Invictus Legend bottle has not forgotten its practical side. Its ergonomic shape is ideally designed for a man's grip. But then, what is really new about this visual? In reality, it is mainly its color. Invictus Legend is not light blue or gray like its predecessors. This time, it opts for a blue gradient, shifting from perfect transparency at its base to a much more intense midnight blue at its top. Here, the aim is to evoke the more amber and mysterious side of the Invictus Legend man. The result of this visual thus becomes all the more elegant and virile.