Hugo Iced, the frosted version of the celebrated Hugo Boss perfume Hugo, is a fragrance that first appeared in 1995 at the house of Hugo Boss. It immediately breathed a wind of freedom into the brand, becoming a strong symbol of the 90s.
Released in 2017, Hugo Iced is described by the Hugo Boss brand as a “vibrant, icy and stimulating” fragrance. Hugo Iced is thus a true concentrate of freshness, both aromatic and woody. The free spirit of Hugo Boss is still present, as in each of its fragrances. Free and urban, Hugo Boss men now have an elegant and ultra-fresh fragrance. Ever as bold, the Hugo Boss brand takes us into a world of modern and innovative sensations. Urban and contemporary, the Hugo Iced man fulfills his dreams in complete freedom!
The scented world of Hugo, free, young and urban
Since the brand's first fragrance in 1995, Hugo Boss has brought a breath of modernity and freedom. Each fragrance expresses not only freedom, but also urban youth. Hugo Boss is the fragrance of a dynamic businessman who moves in an urban world. Bold, the house of Hugo Boss likes to innovate while remaining contemporary. Hugo Iced truly lives up to its name here, as it gives off an intense, biting freshness. The ingredients were carefully chosen to deliver the maximum of a surprisingly young and free freshness!
Hugo Iced, an aromatic and woody freshness
Hugo Iced opens on the freshness of peppermint. The latter is a hybrid resulting from the crossing of two species of mint (water mint and peppermint).
Peppermint owes its Latin name, piperita, to its strongly peppery scent. According to legend, the name mentha is linked to Greek mythology. Minthe was a nymph whom the goddess Proserpine, daughter of Zeus and Demeter, transformed out of jealousy into a flower with a peppery scent. Peppermint has long been used for its medicinal properties. In perfumery, peppermint essence is obtained by steam distillation of the dried flowering plants. It gives off ultra-fresh tones, but also spicy and herbaceous ones. Then, the heart of Hugo Iced combines bitter orange and wild tea for a most intense aromatic effect.
Finally, the base of Hugo Iced blends vetiver and juniper, for an ultra-woody base. Originally from the Indian subcontinent, vetiver thrives in tropical areas. Vetiver is a plant that resembles a prairie grass and can grow up to 1.50 m tall. Vetiver was originally used for its medicinal properties. Indians used to call it “the oil of tranquility.” Today, Haiti produces 50% of the world's vetiver resources. In perfumery, vetiver was originally used only in men's compositions. It now holds a place throughout niche perfumery. Vetiver gives off woody, earthy, smoky and tenacious scents. The bottle resembles the iconic Hugo Boss flask. However, it is here covered in a silver metallic coating that offers an ultimate touch of elegance.