Hugo Iced

Released in 2017, Hugo Iced is described as a “vibrant, icy and stimulating” fragrance by the house Hugo Boss. Hugo Iced is thus a true concentrate of freshness, both aromatic and woody. The free spirit of Hugo Boss is still present, as in each of its fragrances. Free and urban, Hugo Boss men now have an elegant and ultra-fresh fragrance. Ever as bold, the house Hugo Boss takes us into a world of modern and innovative sensations. Urban and contemporary, the Hugo Iced man fulfills his dreams in complete freedom!

The perfumed world of Hugo, free, young and urban

Since the brand's first fragrance in 1995, Hugo Boss has been breathing a wind of modernity and freedom. Each fragrance expresses not only freedom, but also urban youth. Hugo Boss is the fragrance of a dynamic businessman who moves within an urban world. Bold, the house Hugo Boss likes to innovate while remaining contemporary. Hugo Iced lives up to its name here since it gives off an intense and biting freshness. The ingredients were carefully chosen to offer as much of a surprisingly young and free freshness as possible!

Hugo Iced, an aromatic and woody freshness

Hugo Iced opens on the freshness of peppermint. The latter is a hybrid resulting from the crossing of two mint species (water mint and peppermint).

Peppermint owes its Latin name, piperita, to its strongly peppery scent. According to legend, the name mentha is linked to Greek mythology. Minthe was a nymph whom the goddess Proserpine, daughter of Zeus and Demeter, transformed out of jealousy into a flower with a peppery scent. Peppermint has long been used for its medicinal properties. In perfumery, peppermint essence is obtained by steam distillation of the flowering, dried plants. It gives off ultra-fresh tones, but also spicy and herbaceous ones. Then, the heart of Hugo Iced combines bitter orange and wild tea for a most intense aromatic effect.

Finally, the base of Hugo Iced blends vetiver and juniper, for an ultra-woody base. Native to the Indian subcontinent, vetiver thrives in tropical areas. Vetiver is a plant that resembles a prairie grass and can reach up to 1.50 m in height. Vetiver was originally used for its medicinal properties. Indians used to call it “the oil of tranquility”. Today, Haiti produces 50% of the world's vetiver resources. In perfumery, vetiver was originally used only in masculine compositions. It now has its place throughout niche perfumery. Vetiver gives off woody, earthy, smoky and tenacious scents. The bottle resembles the iconic Hugo Boss flask. However, it is here coated with a silver metallic layer offering a final touch of elegance.