Hero, a new fragrance signed Burberry Burberry is a brand famous the world over that embodies the quintessence of English elegance. Since the appearance of its logo in 1901, the creation of its trench coat for the war of 14-18, the arrival of Christopher Bailey at its helm, or the more recent appointment of Ricardo Tisci to head its creation, Burberry has come a long way and has seen a wide range of milestones.
Since the early 2000s, the Burberry brand has undergone profound changes. Its artistic direction took a real turn when Christopher Bailey took over its leadership. Burberry then thoroughly modernized its image. Today, his worthy successor has taken his place as creative director. The position is now held by the talented Riccardo Tisci. Perfectly attuned to his era, he creates work for contemporary men and women. As proof, his latest fragrance is precisely designed in this image. Named Hero by Burberry, it unfolds a lively, spicy, aromatic and woody sillage. Its scent seizes us from its first to its last breath. But what about its bottle? Unlike the composition it holds, it shows far more restraint. Analysis below.
Hero by Burberry, a bottle devoid of any superfluous element
Hero by Burberry is a fragrance that goes to the essential: with it, forget any unnecessary embellishment. While Burberry has already shown flashes of eccentricity in the past, as evidenced for instance by the bottles of The Beat or Burberry Brit, this time the focus is on restraint. Hero by Burberry fully intends to endure through the years without ever going out of style, and this is noticeable right down to its bottle. Moreover, no one could truly say whether it is a feminine or masculine fragrance. Hero by Burberry belongs to no era and no culture. It speaks to everyone and fully intends to showcase its universal style for many years to come.
The contrasts present on the Hero by Burberry bottle
While Hero by Burberry gives primary importance to restraint, it is nonetheless not lacking in temperament. Let us recall in passing that this fragrance contains a very lively, contrasting scent. Moreover, from its top notes onward, Hero by Burberry brings together the freshness of bergamot and the spicy warmth of black pepper. It plays on opposites to create a wave of strong sensations. And this is precisely what is found on its bottle. Its base is transparent. It contains a pale yellow, sun-kissed juice. Conversely, its cap is black and entirely opaque. Likewise, its base has sharp angles and edges. Its cap, on the other hand, is a small cylinder. Yet the whole forms a very beautiful harmony. Hero by Burberry preserves a certain coherence between its visual and its scent. With it, everything is a matter of light and shadow and balance!
A simple yet original shape
While Hero by Burberry aims for simplicity, it nonetheless has an original shape. While most perfume bottles settle for a rectangle or a cylinder, it dares to take on a far less common geometric shape: a trapeze. As a result, Hero by Burberry has a solid, wide base. It is a fragrance intended for a man firmly planted on his feet. Its shoulders are likewise broad and imposing, like the stature of a proud, charismatic man!