Mr. Burberry Element

Each of its creations draws its source from the United Kingdom. And it was precisely in the image of a gentleman that the very first Mr Burberry was conceived, in 2016. This time, in 2020, this fragrance reinvents itself and becomes Mr Burberry Element. So, what about its new scent?

Welcome to the story of Mr Burberry!

To better understand the universe of Mr Burberry Element, let us start with a quick look back to 2016, the year Mr Burberry was created. In developing this fragrance, Burberry wanted to symbolize the quintessence of British classicism, combined with a renewed modernity. This virile and seductive juice drew its inspiration from two elements: the iconic Burberry trench coat and the effervescence of London. Since the English capital is a metropolis rich in contrasts and paradox, Mr Burberry was conceived as a complex, contemporary and very lively fragrance. In its first version, it was a woody and aromatic juice, created by perfumer Francis Kurkdjian. Then, in 2017, it became an Eau de Parfum, symbolizing all the mysteries of a more nocturnal London. In 2018, a new chapter in its story was written, with Mr Burberry Indigo, a fresher and more casual essence. Mr Burberry Element is therefore the fourth version of this already cult fragrance.

Mr Burberry Element, a contrasted and natural essence in a bluish bottle

Mr Burberry Element comes in the same bottle as its predecessors. It is a thick glass cube, whose imposing weight underscores its refinement. Unlike the first Mr Burberry, which was slightly tinted gray, Mr Burberry Element offers a seductive bluish gradient, darker at its base and lighter at its top. One could almost believe it to be an exotic lagoon! At its top, a cylindrical and opaque cap sits proudly, like a top hat worn by a gentleman. Finally, a small nod to Burberry's history: a gabardine knot adorns its collar, referencing the fabric invented by Thomas Burberry a century ago.
All that remains is to discover the scent of Mr Burberry Element. Here, the house wanted to draw inspiration from all the complexity and diversity of British nature. The result is a highly contrasted fragrance. Mr Burberry Element gives off a woody and mineral scent of oakmoss. In this sense, it is a very refined and streamlined fragrance. Yet ambergris warms it with its animalic and carnal flavor. Bitter almond, for its part, makes our mouths water and seduces with its gourmand character. Finally, juniper berries bring freshness to this essence.