Burberry released Hero Parfum Intense for sale on March 1, 2025, a new addition to a men's line launched in 2021. Aurélien Guichard kept the trio of cedar oils that anchors the line, opened it on a black pepper, and closed it on a deep leather, unprecedented in the Hero family. Adam Driver remains the face of the campaign.
A deep brown bottle with sharp edges, whose shape abstractly echoes a horse's hoof, refillable in a 100 ml size.
The bottle repeats the angular shape of the Hero line, which Burberry describes as a horse's hoof reinterpreted in an abstract way. The hue is a deep brown and the house's logo marks the front face.
The large size is refillable: Burberry sells a 200 ml refill accepted only by the 100 ml bottle. The fragrance also exists in 50 ml, with no associated refill. Both sizes are manufactured in Spain.
The brand offers a monogram of up to three characters, applied to the bottle upon order and at no extra cost.