Cool Elixir Safran Mineral
Cool Elixir Safran Mineral is the men’s Parfum Intense that Davidoff launches in 2026 within its Cool Elixir collection. The house builds it around hand-harvested saffron, which it calls the red gold of spices, a cedarwood trio and a touch of crisp apple, and entrusts its image to Charles Melton.

Where to buy
Cool Elixir Safran Mineral is a men’s Parfum Intense by Davidoff, released in 2026 in 30, 50 and 100 ml. The house makes it a new chapter of the Cool Elixir saga, which began in 2025, and places it under the sign of the thrill of discovery.
The dragon’s treasure
Davidoff takes up the figure of the gentleman adventurer, hero of its saga, and speaks of a mineral saffron treasure. The house announces a masculine fragrance of fiery, refined intensity, carried by Charles Melton, who this time channels the fire of the dragon guarding the treasure.
The Cool Elixir collection
Davidoff opened Cool Elixir in 2025, the year of the brand’s centenary, with a woody oud fragrance extending the Cool Water universe. Safran Mineral comes out the same year as Floral Vanilla, the women’s version of the collection, composed by Quentin Bisch according to the house.
Olfactory pyramid
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The advertising
Charles Melton facing the dragon
Charles Melton returns as the hero of the Cool Elixir saga, who now channels the fire of the dragon guarding the treasure.
Davidoff entrusts Safran Mineral to Charles Melton, an American actor known for Riverdale and May December. The house brings him back as the fearless hero of the Cool Elixir saga, who this time channels the fire of the dragon guarding the treasure.
The character was born with the Cool Elixir film in 2025, directed by Loni Peristere: Charles Melton plays a gentleman adventurer diving toward a bottle guarded by a sea dragon, facing a queen of the deep played by Annahstasia Enuke.
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