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Gucci

Guilty Black pour Homme

Guilty Black pour Homme, an eau de toilette launched by Gucci in 2013, forms with Guilty Black pour Femme a darker couple than that of Guilty. This aromatic fougère opens on green coriander and lavender, makes orange blossom, neroli and green notes its heart and rests on patchouli and cedar.

Brand
Gucci
Launch year
2013
Gender
Men
Olfactory family
Aromatic
Secondary family
Fougère
Concentration
Eau de Toilette

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Guilty Black pour Homme

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Gucci launched Guilty Black pour Homme in 2013 as the masculine counterpart of Guilty Black, the feminine eau de toilette presented the same year. The two fragrances extend the Guilty line and form a couple the house wants bolder and more passionate, ready to cross the line of provocation.

A darker couple

Gucci describes Guilty Black pour Homme as a dark, carnal fragrance that wraps boldness in mystery. With its feminine alter ego, it tells a new chapter in the story of the Guilty couple, more intense than the first.

The Guilty Black man

The house intends Guilty Black pour Homme for a modern, self-assured man, whose fragrance should reflect his strong personality and underline his charisma. It lends him an immoderate temperament, expressed by the intense green of his bottle.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Chris Evans and Evan Rachel Wood, 2013

Chris Evans and Evan Rachel Wood reunite with Frank Miller in 2013 for the Guilty Black film, which won a Key Award in Italy.

Gucci launched Guilty Black in 2013 with a campaign shared by the couple’s two fragrances. Frank Miller, the creator of Sin City, directs the film and reunites Chris Evans and Evan Rachel Wood, already paired under his direction for Guilty a few years earlier.

The film is produced by Think Cattleya from a concept by the agency REM Ruini e Mariotti. In November 2013 in Milan, it won the Key Award in the beauty, fashion and luxury category, and the two actors also posed for the Guilty Black print visuals.

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