You Doux

Glossier, an American beauty brand, expanded its fragrance territory in 2024 with Impressions of You, a set that brings together the Glossier You launched in 2017 and two new eaux de parfum, You Rêve and You Doux. The latter went on sale on October 3, 2024 on glossier.com and at Sephora, in a 50 milliliter size priced at 78 dollars. A launch party accompanied the release in Long Island City, seven years after the house's founding fragrance.

The composition is signed Frank Voelkl, perfumer at DSM-Firmenich, already co-author of the original Glossier You with Dora Baghriche. The house presents You Doux as a “skin-scent enhancer,” that is, a fragrance designed to prolong and warm the skin scent of the person wearing it rather than to assert itself as an independent sillage.

Glossier places the fragrance among the woody scents, under the headings “Earthy & Woody” and “Warm Woods,” and Business of Fashion describes it as a “woody white floral.” The opening belongs to sweet violet, a powdery, green flower that gives the departure its slightly waxy softness. The heart shifts toward resins: palo santo, olibanum and smoky myrrh establish a balsamic, dry and lightly smoky register there, closer to incense than to classic perfumery wood. In the base, ambroxan and ambrette extend the whole on an ambery, musky warmth, held close to the skin.

The bottle carries the thumbprint that the house presents as its signature, a reminder of its claim that the wearer is the “final ingredient” of the fragrance. Designed in-house at Glossier, it bears the actual fingerprint of its designer, engraved into the container, and is meant to be deliberately unfinished: it must be held in hand to be completed, echoing the fragrance's own message. Beyond the 50 milliliters of the launch, the house offered a 100 milliliter size in limited edition, then an 8 milliliter travel spray. The fragrance is marketed as cruelty-free and vegan.

The October 2024 campaign was rolled out in 360 by the house, with a film directed by Mitch Ryan, shot by Sean Price Williams and partly filmed with a GoPro, whose extreme close-ups seek intimacy. Devon and Sydney Carlson as well as Ming Lee Simons appear in it, and the outdoor advertising covered New York, from Times Square to the atrium of the Sephora store.