You Doux

Glossier, an American beauty brand, expanded its fragrance territory in 2024 with Impressions of You, a collection that brings together Glossier You, launched in 2017, and two new eaux de parfum, You Rêve and You Doux. The latter went on sale on October 3, 2024 on glossier.com and at Sephora, in a 50-milliliter size priced at 78 dollars. A launch party accompanied the release in Long Island City, seven years after the house's founding perfume.

The composition is signed by Frank Voelkl, a perfumer at DSM-Firmenich, already co-author of the original Glossier You with Dora Baghriche. The house presents You Doux as a skin-scent enhancer, that is, a fragrance designed to prolong and warm the skin scent of the person wearing it rather than to assert itself as an autonomous sillage.

Classifications vary depending on the source: Glossier and its retailers place the perfume among woody fragrances, under the labels Earthy & Woody and Warm Woods, Fragrantica assigns it to the floral woody musk category, and Business of Fashion describes it as a woody white floral. The opening belongs to sweet violet, a powdery, green flower that gives the opening its slightly waxy softness. The heart shifts toward resins: palo santo, olibanum and smoky myrrh establish a balsamic, dry, lightly smoky register, closer to incense than to classic perfumery wood. In the base, ambroxan and ambrette extend the composition with an amber, musky warmth held close to the skin; Fragrantica notes that this base is shared by both of the 2024 releases.

The bottle repeats the thumbprint that the house presents as its signature, echoing its claim that the wearer is the final ingredient of the perfume. Designed in-house at Glossier, it bears the actual fingerprint of its designer, engraved into the container, and is intentionally left unfinished: it must be held in hand to be completed, echoing the perfume's own message. Beyond the 50-milliliter launch size, the house offered a 100-milliliter limited edition, followed by an 8-milliliter travel spray. The perfume is stated to be cruelty-free and vegan.

The October 2024 campaign was rolled out in 360 by the house, with a film directed by Mitch Ryan, shot by Sean Price Williams and partly filmed with a GoPro, its close-up framing seeking intimacy. Devon and Sydney Carlson as well as Ming Lee Simons appear in it, and the outdoor advertising covered New York, from Times Square to the atrium of the Sephora store.