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DIOR Dolce Vita

Dolce Vita: Light and joy give rise to the fragrance of happiness! After the phenomenal success of Poison in the 1980s, Dior sought to reinvent itself by offering more understated fragrances while remaining sophisticated and elegant.

The 1990s were a fertile period for the house of Dior in terms of the originality of its fragrances. Between the magnificent J'adore, the very natural Dune, the sugary Hypnotic Poison, and the green Tendre Poison, this decade was certainly the one of the greatest successes for the venerable house. Dolce Vita, with its revolutionary woody-fruity effluvia, would be no exception, quite the contrary!

Dolce Vita, or the “féminité du bois” of perfumer Pierre Bourdon for Dior!

Between the Poisons and other fragrant marvels, during the 1990s the house of Dior offered fragrances masterfully composed between opulent sillages and strongly marked presences. The creation of Dolce Vita seemed to want to move away from these fragrant grandeurs toward greater restraint, which did not prevent it from also offering a strong personality, between delightfully retro Italian light and woody-fruity notes of absolute modernity.

The master perfumer who worked on the creation of Dolce Vita for Dior is also the one who created Féminité du Bois for Shiseido (now Serge Lutens), the great Pierre Bourdon. These two fragrances were born three years apart, and the least one can say is that a strong kinship persists between these two creations. Perfumery specialists, moreover, see in Dolce Vita the luminous version of Féminité du Bois. Dolce Vita constitutes, in a way, a more mainstream version of Féminité du Bois. While it takes up its woody and fruity structure, it seems more luminous, airy and sophisticated, and makes one want to smile.

With Dolce Vita, Pierre Bourdon thus created a totally innovative feminine woody fragrance. The man, a lover of the arts and of narrative perfumery, could hardly have composed a fragrance resembling any other, so immense was his love of originality.

Like a scent of Italy in the magnificent Dolce Vita by Dior

Break out of the rut and fight against clichés. Everything looks alike. We can no longer keep going in circles. Let us return to illustrative, made-to-measure perfumery. Pierre Bourdon, creator, among others, of Dolce Vita, for Planète Parfumeur. With Dolce Vita by Dior, Pierre Bourdon set out to tell the beautiful story of the Italy of the 1960s, of those Vespa rides along the Riviera, hair in the wind, free, smiling and confident. Make no mistake, Dolce Vita is an elixir of happiness, according to Dior.

The luminosity of Dolce Vita is carried by tangy top notes thanks to Italian bergamot and velvety peach. Rose, heliotrope and carnation in the heart become bright, subtle sweetness. Yet these rays of sunshine are tinged with a few powerful spices such as cinnamon, cardamom or even cumin.

The radiant Dolce Vita also presents elegantly nocturnal facets thanks to a rather syrupy plum note, but above all through intense woody depths built around notes of cedar, sandalwood and vanilla.

Considered one of the rare feminine woody fragrances, Dolce Vita plays with light and shadow to showcase the beauty of woody accords tinged with fruity and floral light.