D Red

Complete fact sheet

Identity & formats

• Official name: Diesel D Red Eau de Parfum
• Olfactory family: Fougère • Aromatic • Woody
• Concentration: Eau de Parfum ≈ 18%
• Launch: November 2024 (2025 collection)
• Sizes: 50 ml • 100 ml • 150 ml refill

Perfumer & concept

Developed by the Diesel Fragrance Lab, D Red pushes the “cold-hot” duality: citrus-lavender freshness on top, woody warmth in the base, for a whirlwind of red energy.

The “Red Voltage” bottle: design and sustainability

Visual design

The cylindrical silhouette in recycled glass is covered in a translucent red reminiscent of lava. The chrome metal cap bears the embossed “D” logo, as if hand-welded. An object at once raw and vibrant.

Responsible approach

• Glass containing 25% PCR.
• Unscrewable base: the 150 ml refill pouch reduces glass consumption by about 60% over two cycles.
• FSC cardboard box, vegetable-based inks, zero cellophane.

“Feel the Red Rush”: the story behind the juice

Creative vision

The campaign follows a skater tracing a luminous red line through the air: each jump triggers flashes of grapefruit. The setting warms up, giving rise to ember-colored woody swirls — an olfactory metaphor for the cool-warm contrast of D Red.

Olfactory notes of Diesel D Red

Top notes: red grapefruit & icy aldehydes

A thunderous fresh-fruit cocktail that immediately awakens the senses.

Heart notes: bleached lavender, geranium & ginger

Ultra-clean lavender, accentuated with a hint of metallic-floral geranium and a spicy flash of ginger.

Base notes: creamy sandalwood, amberwood & sweet vanilla

New Caledonia sandalwood, textured amberwood and a touch of vanilla round out the sillage, for over eight hours of longevity.

Key strengths of the new Diesel fragrance

“Icy-scorching” contrast

The frosted citrus strikes against the pure lavender before turning into woody embers — an unprecedented fougère effect, easy to wear all year round.

Long-lasting sillage

The sandalwood-amberwood pairing locks in longevity without sugary heaviness.

Sustainable commitment

Refillable bottle, recycled materials, alcohol from responsible sources: a coherent choice for conscious fragrance enthusiasts.

Wearing moments & recommended application

Situation Dose Desired effect

Sporty wake-up

1 spray on neck

Citrus jolt

Creative meeting

1 spray on wrists

Crisp lavender freshness

Rooftop dinner

2 sprays on chest

Sensual woody aura

Festival night

+1 on nape

Sandalwood-amber sillage all night long

Verdict: the red that electrifies the fougère

D Red condenses a vibrant red grapefruit, an ultra-clean lavender and a creamy sandalwood into a refillable red bottle. A new Diesel pillar for those who dare to push past limits.