Coco Noir, Chanel’s magnetism at its peak. The story of the Chanel house is the story of Gabrielle Chanel, born in Saumur in 1883. At 18, this young orphan decided to move to Paris to try her luck. Her strength of character and determination revolutionized not only the world of fashion, but above all that of women.
Coco Noir by Chanel appeared in 2012. Described as a journey to the Orient, it captivates with its woody and oriental breath, both complex and striking. With Coco Noir, perfumer Jacques Polge did not go for simplicity. He concocted for us bewitching, musky vapors, illuminating with a single breath its shadowy universe. Moreover, it is precisely this contrast that is also found in its visual. For Coco Noir, Chanel revisits its timeless bottle and gives it a new black lacquer as intriguing as it is luminous.
Why choose black for this fragrance?
If the bottle of this fragrance is entirely black, it is above all to echo the name of this fragrance: Coco Noir. With such a name, it could hardly have been otherwise! Moreover, black was always a color greatly favored by Gabrielle Chanel. In the last century, she even made it her trademark. Indeed, before Coco Chanel’s visionary spirit, black was worn exclusively on occasions of mourning. Women banished it entirely from their everyday wardrobe. Before me, no one would have dared to dress in black, Gabrielle Chanel enthused. She thus paved the way for one of the most favored colors today. In this sense, Gabrielle Chanel can boast of having revolutionized fashion, and this fragrance pays tribute to her.
The pairing of black and gold, a great classic of Gabrielle Chanel
Note, however, that on the Coco Noir bottle, black is not the only color present. A few elements appear in gold, such as the frame of its label as well as the small trim at the neck. Yet, here too, this is a nod to Gabrielle Chanel’s personal tastes. The creator was fascinated by the Orient. She also loved going to Venice. It was there that she discovered baroque arabesques and Byzantine style. At the crossroads of East and West, Coco Noir seems to be born directly from these artistic influences. Its radiant black pairs with the light of gold, giving this visual a more vibrant intensity, a concentrate of luxury.
The return of Chanel’s traditional bottle
If the color of this bottle is highly original, the silhouette of the bottle itself, on the other hand, is far more famous. Coco Noir comes from an olfactory collection begun in 1984 with the release of Coco, itself followed in 2001 by Coco Mademoiselle. Coco Noir takes up the shape of its predecessors. It comes in Chanel’s traditional bottle, as imposing as it is sober and finely sculpted. With its cap resembling a diamond, Coco Noir plunges us into a very chic universe. Its sturdy stature echoes Gabrielle Chanel’s independent character and determination. For Coco Noir, this famous spray bottle comes in three different sizes. It is available in sizes of 35, 50 or 100 ml.