Gold

Fact sheet

Identity

• House: Coach New York
• Collection: Coach Woman
• Official name: Coach Gold Eau de Parfum
• Launch: March 2025
• Perfumer: Louise Turner

Family & concentration

• Main family: Oriental • Floral • Amber
• Concentration: refillable Eau de Parfum
• Available sizes: 30 ml • 50 ml • 90 ml + 150 ml refill

Concept: “Golden Hour on Fifth Avenue”

The creative idea

The brief called for a fragrance able to capture the precise moment when skyscrapers turn gold at sunset. The perfumer therefore built a chiaroscuro structure: a fruity-pepper flash in the opening, a velvety vanilla-almond heart, a velvet amber base. The result: a signature that is both sparkling and enveloping, comparable to the reflection of a metallic Coach bag in the windows of Soho.

Express olfactory pyramid

Top notes

Pink pepper, golden bergamot, autumn fruits

Heart notes

Recycled vanilla*, almond blossom, light rosewater

Base notes

Warm amber, silky musks, benzoin resin

* Vanillin derived from up-cycled rice husks, a process respectful of the carbon cycle.

Who is it for?

Coach Gold targets 20 to 45 year-olds looking for a sophisticated gourmand: vanilla enough to feel reassuring, spicy and ambery enough to surprise. On masculine skin, pink pepper and amber dominate, creating a woody-spicy halo. On feminine skin, milky vanilla and almond underline a gentle sensuality. Ideal to accompany a camel trench coat in the morning, a black suit in the evening, or a sequined dress at a winter gala.

Bottle: the liquid gold flask

Inspired by the house's vintage hip flasks, the bottle takes on a champagne mirror lacquer. A brushed gold cap, engraved with the emblematic Coach turn-lock, conceals an unscrewable pump that allows the bottle to be refilled in under 45 seconds. (The “Bottle” page will detail materials, PCR glass and the percentage of recycled metal.)

Strategic stakes

• “Rich vanilla” trend: the market is seeing darker, spicier, more textured vanillas emerge; Coach responds with a version that combines fruity brightness with amber intensity.
• Tangible sustainability: up-cycled vanilla, low-carbon beet alcohol, refillable bottle.
• Golden visual universe: Soho golden hour campaign, “Gold Dust” TikTok filter, golden pop-up in department stores.