Star Confidence

Charlotte Tilbury, a makeup artist who became the founder of a beauty brand now owned by Puig, created a Fragrance Collection of Emotions, perfumes designed to act on mood. Star Confidence is its latest addition, presented in the autumn of 2025.

The composition is signed by Juliette Karagueuzoglou, master perfumer at IFF. She says she wanted a booster of audacity, a little helper to feel fearless: courage comes through a duo of pepper and bright jasmine, daring through the woody nuances of oakmoss and patchouli.

Star Confidence is sold in ten, fifty and one hundred milliliters. From 13 November to 31 December 2025, the brand donated ten pounds to the charity Women for Women International for each bottle sold in the United Kingdom.

What the house says

The house presents an addictive, sophisticated perfume that unleashes everyone’s life force and surrounds them with a magnetic aura. Charlotte Tilbury says she wants everyone to feel like the most confident, most beautiful version of themselves; Star Confidence, in her words, lights the inner flame.

The brand highlights emotion-boosting molecules: eighty-two percent of the people surveyed in its tests say they feel more confident. It announces eighty-four percent naturally derived ingredients, a vegan formula and a scent trail that lasts up to eighteen hours.