Valentino is a great couture house that was founded in Rome in 1960. Deeply steeped in Italian tradition, it is now masterfully led by the talented Pierpaolo Piccioli. As a symbol of renewal and modernity, he now celebrates the image of a city undergoing transformation, combining innovation and tradition. In this creative shift, he also crafts fragrances at the crossroads of eras, as shown by the men's fragrance Born in Roma Intense Uomo.
Valentino is a haute couture brand that was founded in Rome in 1960. Its immersion in the world of perfumery, however, is much more recent. It dates back to 2019, with the birth of the Born in Roma collection. The very first Born in Roma Uomo was a woody and aromatic juice. Its 2021 Yellow Dream version paid tribute to sunset over Rome, in a more oriental version. The Coral Fantasy of 2022 in turn revealed a fruitier touch. But what about the latest men's fragrance Born in Roma Intense Uomo? Here is our review!
Olfastory’s review
Born in Roma Intense Uomo by Valentino, a symbol of renewal
For several years now, the Valentino house has been experiencing a true renewal. Initially, it was a symbol of romanticism and artisanal craftsmanship. However, since Pierpaolo Piccioli took the helm of its creative direction in 2016, it has also become the embodiment of modernity! Its culture is now much more urban. The men's fragrance Born in Roma Intense Uomo fits fully into this approach. It depicts the vision of a dreamed-up city, where individuals champion diversity! With Born in Roma Intense Uomo, Valentino gives free rein to a new energy, more inspiring and more powerful. The result is a fanciful and addictive fragrance!
Born in Roma Intense Uomo, a fragrance of contrasts
Born in Roma Intense Uomo is all at once: past and future, day and night, classic and intensity. To express the plurality of the masculine character, this juice relies on contrasts. And this can be felt from every angle! In its formula, certain elements are relatively fresh. This is notably the case with the aromatic lavandin. Others, however, are much warmer, such as the amber Bourbon vanilla or the smoky vetiver.
This also resurfaces on the bottle side. The opaque black leather cap faces a transparent base. The dark facet of the Valentino man is warmed by a vivid pink that is much more punk or romantic. Unmistakably, Born in Roma Intense Uomo speaks to an Aristopunk who does not lack character!
Rockstuds, an element inseparable from the Valentino house and from Rome
Finally, as always, Valentino never misses an opportunity to showcase its timeless rockstuds. As a reminder, these are the small pyramidal shapes that appear on many of the house's creations. These small studs cover the entirety of the Born in Roma Intense Uomo bottle. They appear as a kind of armor, designed to protect the precious effluvia of this fragrance. What is more, they also beautifully echo Roman architecture. Indeed, this symbol is omnipresent throughout the city, on façades as well as on palace doors. Born in Roma Intense Uomo thus also pays tribute to the Dolce Vita and to Roman art.